Goodman Fielder Announces Business Integration And Appointment Of New Zealand Managing Director
17 October 2010
Goodman Fielder Limited announced today that it had commenced the integration the company's three retail-focused
businesses in New Zealand and that local businessman Peter Reidie had been appointed to the newly created position of
Managing Director Goodman Fielder New Zealand, leading the company's circa $1.0 billion NZ retail division.
The company had previously announced that it was reviewing its Baking, Dairy and Home Ingredients businesses in New
Zealand to determine if there was a more efficient and effective model that leveraged the company's size in the market
into a scale opportunity.
The company has now concluded that the integration of the three businesses will improve interaction with key customers,
suppliers and other stakes holders in New Zealand, while at the same time creating significant opportunities to reduce
"We are one of the biggest suppliers to the retail grocery trade in New Zealand and yet we have been operating as three
semi-independent companies," Goodman Fielder's CEO Mr Chris Delaney said. "This makes it hard for our customers and
suppliers to do business with us, and it also means that we have not been able to use our scale to drive efficiencies.
This new integrated structure will allow us to bring the considerable capabilities of Goodman Fielder to the marketplace
and to service our consumers and customers more effectively.
"I am very pleased to announce that Peter Reidie has accepted the role of Managing Director, Goodman Fielder New
Zealand. He has led our Dairy and Meats division with distinction over the past three years and, as he was born, raised
and educated in New Zealand, he is ideally equipped for this new role," Mr Delaney said.
Peter Reidie was previously Managing Director of the company's Dairy and Meats division in New Zealand and has extensive
experience in the food sector in Australia, New Zealand and the United States. Prior to Goodman Fielder he managed the
fresh bakery and frozen baked products business with Pepperidge Farm in the US, part of the Campbell Soup Company. Also
with Campbell's he was General Manager Snackfoods at Arnotts in Australia, and General Manager Campbell Soup Co
Australasia. Previous responsibilities have also included senior marketing and business development roles with Lion
He has a Bachelor of Arts (Hons) degree in Economics from the University of Otago in New Zealand and was born and
brought up in Southland.
He is married to Lisa and has twin sons, Mark and John.