October 2011
Two Million Coupons Grabbed, One Hundred Million Dollars Saved
It took GrabOne ten months to sell their first million coupons and just another five to sell their second.
This month GrabOne has reached the milestone of selling their two millionth coupon and saving Kiwis over one hundred
million dollars.
“I thought the first four months were crazy but 15 months on the momentum has increased monumentally,” says GrabOne CEO
and Founder, Shane Bradley. “We’ve seen a lot of new players enter the market but we are still leading the pack by some
margin. We’ve sold 1.6 million coupons more than our closest competitor and were tracking at a 72% market share last
week.”
Bradley credits his team of ‘Grabsters’ for helping GrabOne achieve their latest success.
“The GrabOne team work hard to provide our customers with unique opportunities to engage with us – whether it’s via our
social media sites, using our mobile services, or from events such as our Coffee Hijacks or Newmarket Day.
“Our original team of six part-timers is now a crew of 102. They’ve brought so much innovation and dedication to
GrabOne. To have reached this latest milestone is testament to their commitment to GrabOne and living by our ‘best
deals, best site, best service and best people’ mantra.”
GrabOne launched in July 2010 with an offer of $4 movie tickets. Since then GrabOne has expanded to an additional 12
regions across New Zealand and introduced four new verticals websites (Escapes, Bottle, Tee and Store) with their fifth
vertical opening next week. They have also grown one of the largest Facebook pages in the country, launched in ten
cities in Australia and four cities in Ireland.
Recent GrabOne successes include the launch of their popular Gimme5 Facebook app, the unveiling of a ‘life-size’ Gimme
and delivering an advanced mobile platform which just works across all mobile devices. On Wednesday 12 October GrabOne
are launching GrabOne Home & Garden.
GrabOne Facts & Figures
• GrabOne was launched on 7 July 2010.
• GrabOne is the only site of its kind to have deals in 13 cities across New Zealand
• At the time of sending this press release, New Zealanders had bought 2,128,188 GrabOne coupons to 4500 different businesses, saving them $101,130,134
• One of GrabOne’s most popular deals to date was SnowPlanet’s $37 for Day Pass, rentals & drink which sold 7,749 coupons and generated $286,713 in gross sales.
• GrabOne’s fastest selling deal was Event Cinemas at its peak selling two tickets every second!
• GrabOne has 137,329 Facebook friends.
• GrabOne customers are often referred to as ‘Grabbies’.
• GrabOne founder Shane Bradley is the man behind Finda and Sella
• For more information visit www.grabone.co.nz
ENDS