MYOB Launches CRM For Larger Businesses

12 September 2011

MYOB Launches CRM For Larger Businesses

EXO Business suite expanded to include integrated CRM module

MYOB, one of New Zealand’s leading providers of business solutions, has taken another step forward in making life easier for New Zealand’s growing businesses – expanding its EXO Business enterprise suite to include an integrated CRM module.

The new EXO CRM module enhances MYOB’s enterprise solutions range of business management systems for larger, more complex businesses, and offers complete visibility and control over the entire end to end sales workflow and will help businesses manage customer interactions effectively.

Research from the MYOB Business Monitor shows that 66% of medium sized businesses have a growth strategy for the next 12 months – planning to increase or grow their current levels of customers and revenue. However, 65% of medium sized businesses are expecting marketing and customer relationships to put a pressure on their business over the next 12 months.

MYOB general manager Julian Smith said the addition of CRM to the EXO Business suite is an exciting stage in the continued development of MYOB’s range of solutions for New Zealand’s larger businesses.

“Many larger businesses have big plans and want to absorb the pressures of growth and accept the challenge of new markets, more staff and more customers. However they are feeling the pressure of reaching and managing new customers,” said Julian Smith.

“We want to make this process easy for Kiwi enterprises and help them build enterprise-wide systems that makes it possible to anticipate and respond rapidly to new or changing business opportunities. And in today’s competitive global market, that’s what it’s all about.”

As the new EXO CRM module is fully integrated with MYOB EXO Business, all prospect and customer information from activities, tasks, emails and quotes through to sales histories are available in a centralised database. This comprehensive integration eliminates the need for any double-handling, inconsistencies or re-keying that inevitably arises through the use of multiple systems.

MYOB EXO Business is a complete fully integrated financial and business management system consisting of modules supporting Finance, Job Costing, Point of Sale, Fixed Assets, Reporting, Inventory Control and now CRM. By providing a unified view of the internal and external factors affecting the business, EXO Business gives enterprises direct access to the 'big picture' information the decision makers need to make critical business decisions.

Information about MYOB EXO Business and the MYOB EXO CRM module is available from www.myob.co.nz/exo

- ENDS -

© Scoop Media