Bonuses for Business Awards Entrants
Entrants in this year’s Electra Kapiti Horowhenua Business Awards are to attend an exclusive briefing from their local
district council and will also receive a presentation on defining their businesses for better marketing.
The separate briefings in Horowhenua and Kapiti will cover what the local council is doing for business in the region
and a look at what the future holds.
At each session, Gus van de Roer will give practical advice on positioning businesses for better competitive advantage
through a “lift statement” and clarifying the difference between vision and positioning. Then, the entrants will be
advised on how to utilise positioning. Those attending will also be given ten rules for business success.
Mr van de Roer is a former owner and chief executive of one of New Zealand’s leading branding and visual communications
companies, specialising in the creation and managing of many major branding and marketing related projects. He has an
international reputation.
These briefings are a first for the Kapiti Horowhenua business awards and are intended to give additional support for
businesses that have put effort into preparing their entry materials and opening their businesses to scrutiny by
assessors.
The first briefing will be at the Horowhenua Council Chambers this coming Thursday (19th September) and the other will
be in Kapiti on Tuesday 4thOctober.
ends