INDEPENDENT NEWS

Tourism industry excited ahead of Rugby World Cup

Published: Fri 9 Sep 2011 03:01 PM
Media Statement
Friday 9 September 2011
Tourism industry excited ahead of Rugby World Cup
Confidence within the tourism industry is extremely high, with expectation that the influx of visitors during the Rugby World Cup will bring strong benefits for business, according to Ministry of Economic Development research.
Almost 60 per cent of respondents to the Tourism Industry Monitor expect demand to increase in the next three months. The business confidence index, a measure of profitability expectation, is at 144 - its highest level since the monitor began in 2009.
Peter Ellis, Tourism Research and Evaluation Manager at Ministry of Economic Development, said the World Cup is seen as the biggest positive influence on demand in the next three months.
“This is a really promising result, the most positive since we started this survey. Like the rest of New Zealand the tourism industry is tapping into anticipation around the Cup. Firms seem confident they can make the most of the 95,000 international visitors estimated to arrive on our shores.”
The expected increase in demand is positive in the North Island but negative in the South Island, where the Christchurch earthquake has impacted on tourism and led to the withdrawal of several major Rugby World Cup games.
Previous issues of serious concern such as the impacts of the Christchurch earthquake and international incidents such as the Japan tsunami and downturns in international markets have all dropped since the last monitor, released in July.
The Tourism Industry Monitor, released quarterly by the Ministry of Economic Development, is an online survey that measures business performance and expectation from online respondents. It is supported by Tourism New Zealand, the Tourism Industry Association and other sector associations. There were 457 respondents to the current survey.
ends

Next in Business, Science, and Tech

Major New Zealand Upgrade Programme Projects Go To Tender
By: NZTA
Reserve Bank Seeks To Preserve Benefits Of Cash
By: Reserve Bank
Double-dip recession next year, but housing rolls on
By: RNZ
Microsoft Expands “Highway To A Hundred Unicorns” Initiative To Support Startups In Asia Pacific
By: Microsoft New Zealand
Fonterra Farmers Taking Another Step Towards New Zealand’s Low Emissions Food Production
By: Fonterra
New Zealand Remains In Top 10 For Energy Balance
By: Business NZ
Businessman Eric Watson sentenced to a four-month jail term
By: RNZ
OECD Area Employment Rate Falls By 4.0 Percentage Points, To 64.6% In Second Quarter Of 2020
By: OECD
Spark Turns On 5G In Auckland And Offers A Glimpse Into The Future Of Smart Cities
By: Spark
Monthly Migration Remains Low
By: Statistics New Zealand
Proglacial Lakes Are Accelerating Glacier Ice Loss
By: University of Canterbury
Fonterra Sells China Farms
By: Fonterra
New Zealand Moves To Protect Cash
By: Next Payments
Zoom Your Lens Over Bright Spots Dazzling In The NZ Economy
By: Kalkine
New Zealand And Uruguay Unite On Reducing Livestock Production Emissions
By: New Zealand Government
View as: DESKTOP | MOBILE © Scoop Media