News Release
7 September 2011
Public Relations Case Studies eBook Launched
If you’ve ever wondered what public relations is all about, the first ever New Zealand Public Relations Case Studies
eBook will help to explain.
Published by the Public Relations Institute of New Zealand (PRINZ), the eBook includes 26 case studies drawn from Annual
PRINZ Awards (2011) winners and entrants and is now available on the website www.prinz.org.nz.
PRINZ chief executive Tim Marshall said these case studies illustrate the importance of strategic PR and communications
management in building and sustaining an organisation’s reputation and stakeholder relationships. “I see this PR Case
Studies eBook as one of the best possible ways to describe what PR people do and the value of our work to organisations
in achieving business results. It is a vital plank of the ‘PR for PR’ that we know our members want.”
Mr. Marshall said that the PR Case Studies eBook showcases a diversity of public relations programmes from a wide range
of organisations. “The eBook includes ZESPRI’s communications response to the Psa outbreak in the kiwifruit industry,
the relaunch of New Zealand Trade and Enterprise’s worldwide intranet, the communication regarding the weekend closure
of Auckland’s southern motorway at Newmarket and the search for a distinctive Kiwi voice for the TomTom GPS units.”
Mr. Marshall thanked PRINZ Awards chief judge Gordon Chesterman for hand-picking entries in addition to award winners
and highly commended entries to be included in the eBook. He said each case study showed sound planning and creative
execution of communication responses in challenging situations. Case studies cover PR programme objectives, strategy,
planning, implementation and evaluation.
The eBook, which will now be an annual feature, is available to PRINZ members as part of their membership benefits.
Non-members can access this valuable resource for $60 + GST.
ENDS