Regen receives new investment to accelerate growth – innovative system helps farmers to improve productivity and
Regen Ltd has received fresh investment capital to fund the marketing of this innovative farm-data system, Re:Gen, to
dairy farmers and to continue product development.
“Re:Gen helps dairy farmers to improve farm productivity and environmental performance”, says CEO Bridgit Hawkins. “It
is a smart decision support tool to help farmers make every day decisions around irrigation and effluent management.
With increasing market interest, the recent investment will help Regen to achieve growth potential in New Zealand, and
to plan for opportunities offshore.”
Pacific Channel, New Zealand's leading venture creation, development and investment firm focused on start-up and
early-stage life science and clean-tech innovation, together with AngelHQ an angel investment club, led the equity
investment into Regen Ltd. Brent Ogilvie of Pacific Channel said, “Re:Gen provides farmers with clear recommendations
that enables them to manage dairy effluent to comply with environmental standards while increasing farm productivity at
a time when there is growing pressure on them to meet effluent-disposal standards.
Bridgit Hawkins says trials of the system on eight farms around New Zealand have shown it reduces artificial fertiliser
costs and prevents ponds from overflowing. “We believe Re:Gen is the most advanced effluent monitoring solution on the
rural market. Having more information helps you to manage farms more efficiently”, says Bridgit.
Re:Gen collects data on rainfall, soil moisture, soil temperature and effluent pond levels and transmits readings to a
centralised data base. The software analyses this information and based on its knowledge of site specific soil
characteristics (and using its proprietary algorithms) generates daily action recommendations that farmers can access
via mobile devices or computer.
Re:Gen was developed by Harmonic, a specialised analytics and solutions provider based in Wellington. The Re:Gen system
was launched in March 2010 and is managed through Regen Ltd, led by CEO, Bridgit Hawkins. Development assistance was
received from partners Massey University and Gen-i with support from Dairy NZ and the Ministry of Science and Innovation
(formerly the Foundation for Research, Science and Technology (FRST)).