Jasons Travel Media Appoints New Chief Executive
Jasons Travel Media Limited (JTM) is pleased to announce the appointment of Kevin Francis to the role of Chief
Executive.
Commencing at Jasons on 3 October 2011, Kevin departs Australian listed digital agency, Q Group (ASX:QXQ) where he was
CEO of the New Zealand subsidiary.
The new CEO brings a wealth of IT,digital marketing and telecommunications knowledge gained from significant executive
positions held domestically and internationally, to Jasons that has print, digital and online publishing and tourism
brochure distribution operations in New Zealand, Australia and the South Pacific.
Francis’ career path encompasses executive management roles for blue chip brands within the telecommunications (Ericsson
Enterprise), internet (Asia Online), IT and, most recently, the online and digital marketing industries (First Rate).
Jasons Travel Media Chairman Geoff Burns commented, “Kevin was chosen after an extensive executive search involving
impressive applications from both internal and external candidates.
We believe Kevin’s technical knowledge; strong leadership ability and relationship management skills will complement our
team and further enhance the strategic direction of our multi-channel travel media businessthat has been operating for
forty years.” Mr Francis says, “I look forward to enhancing the overall company strategy for Jasons, further drive the
implementation of this throughout the organisation and deliver improved business performance for the benefit of travel
consumers, our advertisers, industry partners and financial stakeholders.”
He believes this will be achieved by concentrating on; identifying operational efficiencies, driving initiatives that
support Jasons transition to a business-to-consumer focus, delivering on revenue opportunities from diverse channels
including digital and communicating the value of Jasons as the travel resource of choice.
ENDS