San Francisco Beckons for BoosterSeat2011 Winner IntuitionHQ
The winner of the BoosterSeat2011 competition has been announced and it is Wellington-based, SaaS product, IntuitionHQ!
BoosterSeat2011 was a competition launched by Rich Chetwynd and Nicole Fougere in the wake of the acquisition of their
own web business, Litmos, to US Public Company Callidus Software in June 2011. Their aim was to find a NZ-based
entrepreneur or start-up who would benefit specifically from the US-focused prize: 2 Return flights to San Francisco,
accommodation in San Francisco for 30 days, and up to 2 desks at the new kiwi run, SOMA district office space “The
Landing Pad” to work from during their stay.
“We had over 50 entries and the standard was really high. I was stoked by the effort that went in to some of the
applications and really wish we could give everyone a prize”, said Chetwynd. Fougere added “With the help of Andy
Hamilton (The ICEHOUSE) we managed to get it down to ten finalists by last week and our plan from here on is to help all
ten as much as possible by connecting them up to like-minded people and mentors within their industry.”
About IntuitionHQ
Publically launched in August 2009, IntuitionHQ is the brainchild of Wellington- based web development and design
company, Boost New Media. IntuitionHQ is a web-based, Software-as-a-Service tool enabling website designers to test
websites for usability. The product came about through Boost New Media noticing a distinct lack of good usability
testing tools online that met their time and budget requirements.
Jacob Creech of IntuitionHQ mentions in their competition entry that the trip to San Francisco would help them to
compete with their two biggest competitors on a more level footing, increase their attractiveness to US-based companies
looking at usability services, and more than a learning experience ‘gain from the knowledge of others, to share our
ideas, get feedback, and be in a place that lives and breathes technology’.
Upon being notified of winning BoosterSeat2011, Creech said “San Francisco is the Mecca for all things web, and being
there is an absolutely fantastic opportunity for us. Kudos to Rich and Nicole for giving back to the community in such a
fantastic way.”