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Snapper reaches 500 retailer milestone
Wellington, New Zealand - Friday 19 August 2011
New Zealand based contactless payments company Snapper, today announces that it has reached a significant milestone in
the development of its retailer network, with over 500 retailers now accepting Snapper as the fastest way to pay for
everyday items in Wellington and Auckland.
Strong demand from retailers and cardholders.
Miki Szikszai, Snapper CEO says, "Our goal is to make paying with Snapper fast, easy and convenient for Snapper users.
One of the ways this becomes real is to achieve a critical mass of Snapper retailers so customers can use Snapper every
day when and where they want to. Hitting 500 Snapper retailers is a significant milestone to Snapper being accepted
"Snapper is signing up retailers everyday, and our terminal partners are installing them as fast as they possibly can.
There is strong demand from retailers and cardholders as they see the benefits of Snapper as a cash replacement."
Two phased approach to retail network development.
"Snapper's retail model is to first build a network that provides top-ups for public transport users. This has been
established in Wellington for over 3 years. In Auckland we've tripled the retailer footprint for the old Go Rider card
in just six months. Snapper is already on target to sign up our 300th Snapper retailer in Auckland this month."
"Snapper has now moved to expand the retailer footprint to provide the fastest and most convenient way to pay for
convenience and everyday items such as coffee, snacks, lunch and drinks.
Key categories emerge.
"As Snapper grows, the categories of retailers where Snapper shows the most value has become very obvious. Retailers
that sell sub-$15 consumable products in or around education, business and transport hubs are very successful Snapper
“In education hubs, Jack's Bakery located near three Wellington colleges and two busy bus stops is where hundreds of
customers use Snapper every week to get in, grab a study snack, and get out as fast as possible. Snapper helps
businesses like Jack's to bust queues and sell more stock during peak times, without the need for additional staff."
“In business hubs FIX Urban Grocer is a favourite of inner city workers who Snapper a snack on their way to or from
work, or during a break, especially when they are topping up their Snapper in-store at the same time.”
“In transport hubs, strong Snapper sales at the Trans Metro ticket booth at Wellington railway station show that
commuters have already embraced the notion of using Snapper to pay for all their transport needs.“
"We're also seeing good growth in categories such as fuel (petrol stations) and entertainment (cinemas), and the
introduction of even more well recognised multi-site brands such as Mr Bun."
"We are pleased with the way the Snapper retailer footprint is growing and we have developments underway which will
enable Snapper to be available anywhere that EFTPOS is available.
Building a relevant Snapper retailer network.
"Snapper customers regularly ask us if they can have Snapper installed at their favourite store. The Snapper sales teams
are responding to these requests every day. It’s a great way to ensure we build a relevant retail network for both
Snapper cardholders and Snapper retailers. If Snapper users want their local retailers to get Snapper they can simply
email us the details on email@example.com.
“For Snapper cardholders who want to see just how easy it is to use Snapper to pay for everyday items they should check out the latest video on Snapper’s You Tube channel youtube.com/teamsnappervideo."
Snapper has created a brand new payment category in New Zealand, replacing cash with instant everyday payments using
contactless smart media.
Over 290,000 Snappers have been issued, generating over 50 million transactions across over 1,000 buses, 2,000 taxis,
and over 500 retailers in New Zealand.
Snapper offers customers integrated ticketing and instant everyday payments. The Snapper system in Wellington also
provides valuable journey data that can be used to plan better transport services for passengers.
Snapper Services Limited was formed in 2006 and is a wholly owned subsidiary of Infratil Limited.
Snapper launched in 2008, has offices in Wellington and Auckland, New Zealand, and employs over 40 people.
Issued by Snapper 19/08/11.