Media Release
Tuesday, 9 August 2011
Rebel Sport reduces price of All Black replica players jersey
The Rugby World Cup is the the biggest sporting event this country has ever hosted. It's my view that this is an event
that every New Zealander has the right to share in. These are exciting times for us all.
At Rebel Sport we know only toowell that times are tough for many Kiwis. We've always set out to make sporting goods
readily available at prices that work for the average Kiwi household.
Imagine our dismay when we discovered that All Black rugby jerseys were available for a lower price online than in
retail stores in this country. We happen to believe that this jersey belongs to the New Zealand rugby public. The NZRU
are custodians on behalf of all of us and Adidas for the time being are the sponsors of this jersey. They don’t own it.
We all do. We cannot have a situation where New Zealanders would pay more for All Black jerseys than almost any other
country in the world. Quite frankly, this is an intolerable circumstance and we will not accept it.
Yesterday afternoon I met with Adidas in an attempt to convince them to reduce the price down to a level below the
online price. They point blank refused to reduce the price by even one cent. I just don't understand this position and
have decided to make a stand for the benefit of the New Zealand sporting public.
I am here today to announce that Rebel Sport will, with immediate effect, reduce the price of the All Black replica
players jersey from $189.99 to $149.50. (That is $130 pre GST.)Further, we have opted to reduce the price of the Rugby
World Cup replica All Black jersey from $220 down to $170 (or $147.80 pre GST).
Adidas are in the process of delivering more stock to our stores. We're inviting customers to purchase now, and if
there's no stock, to accept a rain check because stock will be in our stores by Saturday.
And for those customers who have purchased an All Black jersey from Rebel Sport before this price reduction, we will
issue a Rebel Sport gift voucher for the price difference as compensation upon presentation of a receipt. We want no one
be disadvantaged.
I am confident that this price reduction, which is entirely funded by Rebel Sport, will enable thousands of kiwis to
enjoy, what we all know, will be a wonderful rugby tournament.
ENDS