Sales leap for Kiwi accounting software brand
Global sales revenue for New Zealand-developed accounting software MoneyWorks has increased more than 40 per cent since
the launch of version six of the application just six months ago.
The software has also recently secured three major international distribution deals.
MoneyWorks is a powerful accounting and business information system for both Mac and Windows platforms.
First developed by Auckland software company Cognito Software in 1992, the software brand now has more than 30,000
customers worldwide and has seen a huge response to its latest version, MoneyWorks 6.
Cognito Software CEO Dr Grant Cowie says sales revenue since the launch of MoneyWorks 6 in February has grown by around
44%.
“What’s really pleasing is the growth has come from the sale of new packages – upgrade purchases from existing users are
on top of this.”
The software is also generating big interest in offshore markets. Already available in more than 70 countries, two new
distribution deals will further boost sales.
In South Africa, MoneyWorks is now stocked in Incredible Connection, the country’s premier technology retail chain with
nearly 80 stores nationwide. Similarly in Singapore, MoneyWorks is now available through the Challenger chain, the
country’s largest IT retailer.
MoneyWorks will also now make a strong play in the Indonesian market, with the appointment of Net21Plus as the
distributor for this market. Net21Plus has a strong history of accounting software sales and support throughout
Indonesia.
Capping off a highly successful six-months for Cognito, the MoneyWorks® Cashbook app for Macs has consistently ranked in
Apple’s Top Paid and Top Grossing Business application charts in Australia, Canada and New Zealand since it was launched
in May.
Dr Cowie says the Apple connection is excellent for MoneyWorks because both brands function on similar premises.
“Simplicity, ease of use, functionality, flexibility, performance and integrity – these are the values of MoneyWorks
that resonate with users.
“Many people still regard accounting software as a necessary evil* so we have worked hard to ensure our customers find
MoneyWorks easy to use and enjoy the experience of being in charge of their finances.
“That strategy obviously resonates with the market – here in New Zealand and in many other countries.”
Dr Cowie also notes that the software’s recent successes coincide with the company’s first move into marketing.
“Until this year, we’ve relied simply on the strength of our product and the power of word of mouth and the internet. We
began marketing MoneyWorks seriously for the first time in April this year and have been excited by the results.”
Visit www.moneyworks.net.nz for more information and a free 45-day trial download.
* The MoneyWorks survey of New Zealand small and medium businesses in February 2011 – canvassing senior businesspeople’s
thoughts on accounting software – showed that 40% of respondents see their accounting software as a necessary evil as
opposed to a critical tool to help them make business decisions. Full details on this insightful survey are available on
request.
ENDS