Slave to fashion

Slave to fashion

To celebrate the launch of Annah Stretton’s newest concept store, ‘Birds of a Feather’ she’ll be enlisting the help of Waikato women keen to give modelling a go in a live mannequin competition.

The contest, which will be held in the new Barton Street, Hamilton store on August 1st will showcase the very best the collaborative store has to offer and give the models a chance to win a great range of prizes.

First, models will be beautified by Phoenix Cosmetics. Next, they’ll be put into a gorgeous pair of Minx shoes and finally, they’ll be frocked by one of Annah Stretton’s top stylists.

Then comes the fun…

The live models will go on show for the birds shoppers to pick a winner – in the store window!

Once a winner has been chosen she’ll get to take her entire wardrobe home as well as a big bag of goodies.

Joining 32 highly successful Annah Stretton and Annah.S retail stores throughout New Zealand and Australia, Birds of a Feather will feature frocks, shoes, makeup, accessories, coffee and events all under one roof – the ideal shopping destination for all women.

“I have collaborated with other great New Zealand businesswomen to create a gallery of all things beautiful!” Annah says. “A space where women can not only invest in themselves with fashion and beauty but also meet, relax, network or just browse for that something extra special.”

“I have chosen five retailers who I believe are the best in what they offer. I have selected the best coffee makers in the Waikato, the makeup artist who we work with at New Zealand Fashion Week and, of course, shoes, which I believe are a perfect fit with my brand. For the last year, I have been hand picking a great range of collectibles, a trait for which our stores are renowned.

“We will be utilising every inch of the space with the walls serving as an exhibition space for brilliant artists. In the heart of the store will be an area dedicated to women; a place where events will be held and girls will get together to network supported by great coffee.

“Birds of a Feather is my take on the next level of retailing shopping. It will provide a new dimension of product accessibility, customer service and the overall retail experience.”

Opening August 1st, Birds of a Feather, will occupy a large space on Barton Street in Hamilton’s CBD. We look forward to you flocking to the new ‘Department of Style HQ’.

www.annahstretton.co.nz

ENDS

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