Motorcycle sales showing growth

Monday 11th July 2011

The Motor Industry Association (MIA) has released motorcycle sales data for the last six months based on registrations and off road (unregistered) retail sales. The MIA represents the interests of all importers and distributors of major vehicle brands in New Zealand, including cars, heavy vehicles, motorcycles, scooters and ATVs.

Clive Hellyar, Manager of the Motorcycle Group within the MIA said there was an increase of just over 200 units for all motorcycle products compared with the same six month period last year. “The biggest increase was in the under 50 cc sector where registrations increased by 28%.” He said that small increases in off road ATV and two wheeled products had also offset the sales reduction in on road motorcycles with engines larger than 50cc.

A change in the compliance regime for under 50cc mopeds may have an impact on the market in future because low quality imports are now required to meet entry safety standards effective from 1 July. Mr. Hellyar said that this change, which the industry had been advocating for some time, might mean an initial drop off in registrations in this sector but as this was a growth commuter market it was expected that this would be a short term effect.

The top three brands in ATV and two wheeled off road products were Honda, Suzuki and Yamaha while the top three in on road motorcycles and scooters were Suzuki, Honda and Yamaha. A copy of the statistical tables including market share information is attached.

ENDS

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