Nicole Scheid for Digital Marketing Manager

MEDIA RELEASE

SmallWorlds appoints Nicole Scheid as Digital Marketing Manager

AUCKLAND, 5 July, 2011- Social gaming company SmallWorlds has appointed Nicole Scheid as Digital Marketing Manager. She has held several senior online roles, including Head of Marketing at Yahoo! Inc‘s New Zealand operations, the New Zealand Automobile Association’s Tourism division, and at online marketing agency First Rate.

As Marketing Manager, Scheid is responsible for driving the fast-growing company’s international customer acquisition and online engagement strategies. Following a recent investment round, SmallWorlds plans to expand further in the US and into other, non-English speaking markets.

Launched in 2008 by entrepreneurs Mitch Olson and Darren Green, SmallWorlds is New Zealand’s largest social gaming company with 6.5 million registered players SmallWorlds currently employs over 35 staff and plans to create 20 new positions this year.

Games on social networks earned over US$1 billion last year, and are expected to be a US$5 billion industry by 2015. Over 300m people play games on Facebook alone each month.

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About SmallWorlds

SmallWorlds (www.smallworlds.com) is a next-generation social game that combines best-in-class graphics, social networking and sophisticated customization in a world where members create and engage in their own unique experiences.

Members shape the world, selecting from thousands of items to create unique virtual spaces. Whether nurturing exotic plans, creating digital works of art, or talking with friends in popular hang-out spots, there are activities to suit any mood. Opportunities for adventure are endless, as citizens play the starring role in elaborate movie-like missions or direct their own interactive stories for others to enjoy.

Winner of the top Social Computing prize at the 2009 Adobe MAX awards and growing at a phenomenal rate, SmallWorlds boasts above industry-average retention and monetization rates. SmallWorlds presents and exciting opportunity for brands to connect with audiences that have become increasingly unreceptive toward traditional channels.

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