Colenso BBDO honoured at Festival of Creativity
Colenso BBDO honoured for effectiveness at 2011 Cannes International Festival of Creativity
Colenso is the first New Zealand agency to win a Creative Effectiveness Lion at the 2011 Cannes International Festival
of Creativity.
Introduced for the first time in 2011, the Creative Effectiveness Lions honour creativity which has shown a measurable
and proven impact on a client's business and affected consumer behaviour, brand equity, sales, and where identifiable,
profit.
Colenso BBDO's "Real Stories" campaign for TVNZ's The Pacific was one of only six international campaigns awarded a
Creative Effectiveness Lion. The campaign featured actual letters sent home from soldiers during World War Two and
culminated in an aerial dogfight over Auckland's Mission Bay. The results were impressive, with 24% of New Zealanders
tuning in to the first episode.
Nick Worthington, Executive Creative Director of Colenso BBDO says: "The Effectiveness Lions showcase the powerful role
that creative advertising can play in business. It's a pretty big deal to be one of only six agencies world-wide awarded
an Effectiveness Lion." Only entries that were either shortlisted or winners at Cannes Lions in 2010 were eligible to
enter into Creative Effectiveness Lions. Colenso Planning Director James Hurman represented New Zealand on the Creative
Effectiveness Jury that selected a shortlist of only 10 international campaigns. "All of the entries we looked at were
examples of campaigns with amazing commercial results. Our shortlist was made up of campaigns that proved beyond any
doubt that the effectiveness result was caused by the creative work," says James Hurman. Alongside the Lion for Creative
Effectiveness Colenso picked up a Silver and five Bronze Lions, making it the most awarded New Zealand agency at Cannes
this year.
Colenso BBDO 2011 Lions:
'The Pacific' for TVNZ: Creative Effectiveness Lion
'Rear View Girls' for Levi Strauss & Co: Silver Film Lion Production Company: Flying Fish
'Commuter' for Multiple Sclerosis Waikato: Bronze Outdoor Lion
'Office Worker' for Multiple Sclerosis Waikato: Bronze Outdoor Lion
'Runner' for Multiple Sclerosis Waikato: Bronze Outdoor Lion
'Impulse Saver' for Westpac: Bronze Promo & Activation Lion
ends