AIA New Zealand Expands Marketing Team With Two Appointments
Auckland, 24 June 2011 –
As part of a strategy to develop and promote its brand, and in response to recent substantial business growth, insurer
AIA New Zealand has expanded its marketing team with two new appointments. Debbie Egerton has been appointed to the role
of Brand Manager, and Jo-zanne Owen to the position of Marketing Executive.
Debbie Egerton joins AIA from a role as Senior Product Manager for Heinz Watties, and previously worked with other major
global brands including Beam Global and Fujifilm. In her new position she will collaborate with others in the AIA New
Zealand team to grow the insurer’s brand in New Zealand. “With her background in FMCG Debbie brings a fresh perspective
to the marketing team at AIA,” says Darrin Franks, AIA’s Head of Distribution and Marketing. “She has a passion for
brand and consumer insights, and this will be the focus of this position.”
Jo-zanne Owen has a Bachelor of Communication from Massey University, and is a Massey University Dean’s List recipient
and Massey Scholar, Darrin says, “Having worked with AIA New Zealand in the past, Jo-zanne has a great understanding of
the insurance industry and fits very well with our team. She has a particular interest in new communication and
marketing tools, and will integrate her technical skills into this role.”
The latest appointments follow several new appointments in the first quarter of 2011, including the establishment of the
new role of General Manager Retail Distribution, in response to substantial business growth over the past six months.
About AIA New Zealand
AIA New Zealand is the trading name of American International Assurance Company (Bermuda) Limited (AIA) in New Zealand,
and a member of the AIA Group.
Since the company arrived in New Zealand in 1981, AIA New Zealand has consistently provided the market with innovative
personal and business insurance products that suit the kiwi way of life. Today we offer a complete range of risk
management products that focus on the needs of our customers.
AIA New Zealand is based in Auckland with regional offices in Wellington, Hamilton and Christchurch. However, through
our insurance consultant network, we reach every corner of the country.
AIA New Zealand is a member of the Investment Savings and Insurance Association (ISI), the Insurance and Savings
Ombudsman Scheme (ISO) and the Health Funds Association of New Zealand (HFANZ).
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