Strong May Performance for ‘Campbell Live’

Friday, 3 June, 2011

TV3’s Flagship current affairs programme Campbell Live grew its share of the 7pm television audience in all key demographics during May, while rival Close Up's share went backwards in its target 25-54 demographic.

Campbell Live’s average audience for the month of May was ahead by 13.8% in the 25-54 demographic compared with the April figures, with both audience and share trending up across the course of the month.

In the Auckland 25-54 demographic, Campbell Live enjoyed an 11.6% lift in share month-on-month with a corresponding 34% audience gain.

Director of News and Current Affairs, Mark Jennings, says the audience growth is a reflection of the Campbell Live team’s top-notch journalism, and their understanding the stories and issues that matter to New Zealanders.

“From the performance of the Earthquake Commission, to the price of milk, to bullying in schools, to this week’s coverage of jailed Kiwi drug mule Sharon Armstrong, Campbell Live consistently breaks stories and investigates the issues of the day,” he says.

“It is particularly pleasing to see Campbell Live picking up in the Auckland market, and continuing to build its share of the 25-54 audience throughout New Zealand.”

ENDS

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