Endace Appoints NZ Head Of Sales
Move Highlights Potential In Domestic Markets
Auckland, New Zealand — June 2, 2011 — Endace (LSE: EDA), world leader in network monitoring and recording, has
appointed Craig Betts as head of sales for New Zealand. The move extends the company’s focus on the local market,
following Endace’s manufacturing return from Asia to Christchurch late in 2010.
Betts will focus on expanding the presence and use of Endace Systems in New Zealand.
“Craig’s appointment is part of our Asia Pacific expansion strategy,” said Neil Templeman, director of Asia Pacific
sales. “We’re hugely fortunate to have an experienced operator like Craig join the team and we’re positive he’ll grow
our local presence in rapid order.
“With a strong background in technology sales and distribution, Craig is well placed as we move to grow our presence in
the local market. Having recently announced our first Australian partnership with Newgen, turning our attention to
home-grown opportunities was the obvious next step.”
Betts joins Endace from the F5 Network’s local distributor Observatory Crest, where he focused on developing channel
partners, aligning them to the F5 business strategy and developing key opportunities His previous roles include NZ sales
manager for IDATA and NZ country manager for Fuji Xerox Printers.
ENDS
About Endace
Endace provides open network monitoring and recording systems that form the basis for mission critical network security,
traf¬fic analysis and latency measurement solutions.
Endace Systems are purpose built to be deployed as a fabric, from the edge to the core of the network. Working in unison
they provide a comprehensive monitoring fabric on which a range of open source, commercial or custom applications can be
run simultaneously.
One hundred percent packet capture is now accepted as a non-negotiable input to systems that are being used to monitor,
measure and analyse critical networks. Based on proprietary DAG technology, Endace’s systems have a global reputation
for consistently capturing and analysing 100-percent of network traffic on any network interface and at any speed from
10Mb/s to 100Gb/s.
Based in Auckland, New Zealand, Endace also has of¬fices in the U.K. and the United States. Quoted on London's AIM, the
stock code is LSE: EDA.