Southern Lakes tourism on show to the world at TRENZ 2011

World renowned for its spectacular beauty and thrilling activities, the Southern Lakes will be on show to more than 300 influential international travel Buyers and media during TRENZ 2011 (22-25 May), the tourism industry’s premier trade event.

“This is the first time we have held TRENZ in the Southern Lakes, one of New Zealand’s most popular visitor destinations, incorporating Queenstown, Fiordland and Wanaka,” says Tourism Industry Association New Zealand (TIA) Chief Executive Tim Cossar.

He says the host region has been a real incentive in attracting about 290 Buyers to TRENZ 2011, in excess of pre-earthquake targets.

“As well as the main business activity in the Queenstown Events Centre we are ensuring the international travel Buyers and media will get to experience what makes this a favourite visitor destination.”

TRENZ networking and social events are being held at a variety of locations around Queenstown, including the Skyline and the vintage steamship Earnslaw. All delegates will have an opportunity to try out some of the activities on offer by the region’s TRENZ Exhibitors, ranging from skydiving, bungy jumping and jetboating to a Lord of the Rings tour, wine tasting and golf.

About 50 Southern Lakes tourism operators are exhibiting at TRENZ 2011, amongst them several who are attending the event for the first time.

"We've got more Southern Lakes Exhibitors than we've seen for a number of years - it's great to see local operators embracing the opportunities TRENZ brings to the region," says Southern Lakes Chairman Dave Hawkey.

"It's a win-win situation with the local tourism industry able to put itself in front of many of the world's most influential Buyers and media, and with the buyers and media having the opportunity to really experience one of New Zealand's most popular and diverse visitor destinations."

Eco Wanaka Adventures Director Chris Riley Director says, "Having TRENZ in the Southern Lakes is the perfect opportunity to show international Buyers how many varied activities are available here. Through TRENZ the world's Buyers can also see for themselves what sets Wanaka apart and makes it such a memorable destination."

NZONE General Manager Robynne Williams says, “Hosting TRENZ in Queenstown makes sense, after all we are New Zealand’s top international destination.” She adds TRENZ is a valuable opportunity for the region’s operators to give Buyers a first-hand view of the popular visitor destination.

About TRENZ
TIA manages TRENZ, which will bring together about 280 New Zealand tourism operators (Exhibitors) with a similar number of invited international travel and tourism buyers from 31countries, as well as media. The event directly helps to grow New Zealand’s tourism industry, worth $9.5 billion in foreign exchange annually. Hosted by the Southern Lakes region, TRENZ 2011 will be at the Queenstown Events Centre, 22-25 May.

TRENZ is supported by Tourism New Zealand, Air New Zealand, Qantas, host region Southern Lakes and other industry partners.

For more information visit www.trenz.co.nz

Follow TRENZ2011 on Twitter/Find TRENZ on Facebook.

Southern Lakes Exhibitors include:
Air Milford 2000 Ltd
AJ Hackett Bungy New Zealand
Appellation Central Wine Tours
Browns Boutique Hotel
Connectabus
Destination Fiordland
Destination Queenstown
Edgewater - Lake Wanaka
Fiordland Wilderness Experiences
Gibbston Valley Wines
Glacier Southern Lakes Helicopters
Glenorchy Air
Guided Walks New Zealand Ltd
JUCY CRUIZE Milford Sound
Kawarau Jet
Kinloch Lodge Ltd
Kiwi Discovery
Kiwi Birdlife Park
Lake Wanaka Tourism
Millbrook Resort
Nomad Safaris
NZONE Skydive
NZ Snow and Extreme Adventures
Over The Top
Queenstown Heritage Tours Ltd
Queenstown Highlights
Queenstown Park Boutique Hotel
Queenstown Rafting Ltd
Real Journeys
Remarkable Experience
Remarkables Lodge
Shotover Lodge Ltd
Skyline Queenstown
Southern Discoveries
Shotover Canyon Swing
Skippers Canyon Jet
Remarkable Golf Tours Ltd
The Helicopter Line
Totally Tourism
Vibrant Marketing Tourism Representation
Ziptrek Ecotours

ENDS

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