MEDIA RELEASE
11 May 2011
Fly Buys announce 2degrees Mobile as new Partner
2degrees customers ‘talk’ their way to bigger rewards
2degrees Mobile has joined New Zealand’s largest and most successful loyalty programme, Fly Buys, so its customers can
now collect points simply by talking, Loyalty New Zealand announced today.
Loyalty New Zealand Chief Executive Lance Walker says 2degrees is a dynamic and exciting brand, which is relevant to a
large number of Fly Buys Members.
“2degrees is an impressive addition to our loyalty programme because it’s another way for Members to collect points on
their everyday spending, this time by paying their monthly mobile phone bills.
“In the cut-throat mobile market, Fly Buys will offer 2degrees a way to stand out even further from other companies,
while enabling them to reward existing customers and attract new ones. Increasingly, companies are turning to loyalty
programmes to both increase their understanding of customers and reward them for being loyal.”
2degrees is the only telecommunications partner in the Fly Buys programme.
Chief Marketing Officer for 2degrees, Larrie Moore, says joining Fly Buys puts 2degrees in front of 2.5 million New
Zealanders, including 115,000 businesses.
“This partnership gives us invaluable exposure in terms of attracting new customers as well as rewarding our current
ones. The beauty of it being that customers don’t have to do anything out of the ordinary to collect points and bring
those Fly Buys rewards a lot closer to reality.”
Fly Buys Members will collect 100 Bonus Points if they become a new 2degrees Pay Monthly customer before July 4,
irrespective of contract term, as well as one Fly Buys Point for every whole $25 paid on a Pay Monthly plan.
In addition, Fly Buys members who are on Prepay can collect one Fly Buys point for every $25 they spend on top ups in a
2degrees store.
2degrees and Loyalty NZ will soon be launching the opportunity for 2degrees Prepay customers to earn even more points by
topping up their accounts.
Members also earn points when they purchase phones and accessories in 2degrees stores and in the 2degrees online shop at www.2degreesmobile.co.nz
Fly Buys, established in 1996, now has 57 Partner retailers, including some of New Zealand’s most well known brands like
Shell, State, BNZ, New World, Noel Leeming, and Mitre 10.
To find out more, visit flybuys.co.nz or 2degreesmobile.co.nz/flybuys
ENDS
About Fly Buys: Fly Buys is managed by Loyalty New Zealand Ltd. It is New Zealand’s largest coalition loyalty programme with more than
1.4 million accounts and 2.55 million card holders. On average, each day, the Fly Buys card is swiped more than 300,000
times and 2,000 rewards are sent to Members. Visit www.flybuys.co.nz for more information and a full list of Partners.
About Loyalty New Zealand: Loyalty New Zealand Ltd was established in 1996 by four industry-leading companies to create a powerful coalition
loyalty programme that would recognise and reward customers and provide businesses with vital and unparalleled
information about their customers. The company is jointly owned by Bank of New Zealand, Foodstuffs Ventures (NZ) Ltd,
IAG New Zealand Ltd and Greenstone Energy Ltd. Through the Fly Buys programme, Loyalty New Zealand Ltd has partnerships
with more than 40 industry-leading businesses. See www.loyalty.co.nz
About the 2degrees company
Launched in August 2009, 2degrees Mobile has significantly lowered the cost of making mobile phone calls and texts for
Kiwis. The company has committed more than $400 million in building New Zealand’s third mobile phone network.
Shareholders include US-based mobile communications specialists, Trilogy International Partners, as well as Hautaki
Trust and Communication Venture Partners. The combined shareholders bring a wealth of international experience and
knowledge which is of huge benefit to New Zealand mobile users. More information at: www.2degreesmobile.co.nz