Step out of the World of Sameness

Media Release:-

Step out of the World of Sameness

For the first time New Zealand business now has a chance to step out of “the world of sameness” and develop a sustainable competitive advantage and enjoy the growth and profitability that results.

According to Chris Bell Managing Director of Customer Experiences a company that specialises in the development of high quality customer experience, business has run out of ideas other than price to try and differentiate themselves from their competitors.

Bell has just released a free comprehensive customer experience development guide a resource that up until now has not been freely available to business.

We are doing business in an increasing commodititised market that via the internet is only going to get more competitive according to Bell. He said it’s very clear that the future difference between businesses is going to be the quality of experience an organisation consistently delivers and what that adds in customer value.

Our goal is to help as many companies not only understand the strategic approach to the development of a customer experience but freely make available the resource to develop their unique experience.

Bell said that right now business has two choices do what everyone else is doing or do it not just differently but in a way that makes it clear that the business is totally focused on their customers.

Let’s be clear customer loyalty is not dead, however in a highly competitive environment customers will only reward organisations with their loyalty if a business has demonstrated they deserve it.

The free Customer Experience Development manual can be downloaded by visiting www.customerexperiences.co.nz

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