MEDIA RELEASE 27 April 2011
Customers Rule At Subway® Restaurants
New You Rule! Creative Direction Unveiled
One of New Zealand's most popular fast food choices, SUBWAY® Restaurants, has launched its new creative direction
developed by recently appointed Publicis Mojo.
The electrifying new 'You Rule!' design is a heart-shaped combination of lightning bolts, a rainbow and plenty of
sparkle. 'You Rule!' says to customers that at SUBWAY® Restaurants it is all about personal choice and that there are
thousands of different combinations they can customise their Sub with, limited only by a customer's imagination.
David Herrick, Head of Marketing at SUBWAY® Restaurants in New Zealand, says the investment in the new creative
direction keeps the brand fresh and reinforces that at SUBWAY® Restaurants the customer has the power.
"You Rule! encapsulates exactly what SUBWAY® customers do every time they visit a SUBWAY® store" says Herrick. "They're
the master of their own Sub. They have almost unlimited options to satisfy their hunger. If they want extra jalapeños,
they can have extra jalapeños. If they want to mix their drinks at the soda fountain, they can. If they want bacon with
anything, it's no problem."
Lachlan McPherson, Mojo's Creative Director says the new 'You Rule!' logo is designed to "evoke the awesomeness of the
SUBWAY® experience".
"We're stoked with the outcome of our work today with the SUBWAY® Restaurants" he adds. "You Rule! highlights the way
SUBWAY® Restaurants works; you can direct a SUBWAY® SANDWICH ARTIST(tm) to make a Sub, wrap or salad exactly the way you
want it, right in front of you. In this way, the customer rules."
The new branding hits SUBWAY® restaurants across New Zealand on 27 April 2011. Point-of-sale across all SUBWAY®
restaurants has been refreshed with the new imagery and even stretches as far as the bathroom mirrors. The new TVC,
which goes to air on 27 April, is just the start of You Rule!
SUBWAY® restaurants has over 220 stores in New Zealand and recently opened stores in Browns Bay (Auckland), Huntly and
Lincoln (Canterbury). SUBWAY® Telecom opens on Thursday in the new Telecom Building on Victoria St West (Auckland).
In March SUBWAY® Restaurants launched the SUBWAY® App - the first national loyalty card available on mobile in New
Zealand.
SUBWAY® Restaurants in New Zealand has recently added Facebook to its social media portfolio. www.facebook.com/subwaynz
ENDS