Nespresso and Emirates Team New Zealand: The Quest for the Ultimate Cup
Nespresso announces its sponsorship of Emirates Team New Zealand
Lausanne (SWITZERLAND), 21 April 2011 – Nestlé Nespresso S.A., the worldwide pioneer and reference for highest quality premium portioned coffee, today
announced its sponsorship of Emirates Team New Zealand. The sponsorship agreement was confirmed during the official
announcement of Emirates Team New Zealand’s participation in the 34th America’s Cup.
“We are pleased to continue our involvement in the world of sailing and extremely proud to be part of Emirates Team New
Zealand as they challenge for the 34th America’s Cup in 2013,” commented Richard Girardot, CEO Nestlé Nespresso S.A. “As
the longest-standing America’s Cup team, their experience, expertise and innovative mindset, driven by a fighting team
spirit is an inspiration for Nespresso and our employees. We wish Grant Dalton and the Team much success in the quest for the ultimate cup.”
Nespresso has a long-standing history of association with ultimate sports and sailing events. The brand was the Official Coffee of
the 32nd edition of the America’s Cup as well one the of co-sponsors of Team Alinghi. Furthermore, in 2010 Nespresso launched the first edition of the Nespresso Cup, a unique sailing event, gathering exclusively the Wally class. The
second edition of the Nespresso Cup will be taking place in May 2011 in Portofino, Italy.
Nespresso and Emirates Team New Zealand share a common commitment to continuous innovation and both aim to win through a dynamic
and passionate team.
Dalton said: “Today we welcome Nespresso, a premium Swiss-based, international coffee brand, as a team sponsor for the
34th America’s Cup. Nespresso is well-known in sailing circles, a long-time supporter of the sport. Emirates Team New
Zealand values its association with premium international brands like Nespresso, where continuous innovation and
commitment to success are a core part of the culture.
The sponsorship of Emirates Team New Zealand further symbolizes Nespresso’s continuous global expansion into new markets. Building on the success of Australia as one its fastest growing markets, Nespresso will be extending its presence in this dynamic region in 2011. To meet increasing demand of coffee lovers in New
Zealand, Nespresso will be establishing its market presence this year, with a boutique opening in Auckland planned for September 2011.
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