18 April 2011
Media Release
Dr Sue Watson
Global Chief Executive, Kea New Zealand
EMBARGO: NOT FOR PUBLICATION BEFORE 12.01am MONDAY 18 APRIL
Attention: News Editor/Chief Reporter/Business Editor
“Census” of overseas New Zealanders under way
Kea New Zealand has launched a global ‘census’ of expatriate New Zealanders, Every Kiwi Counts, aimed at connecting the estimated one million Kiwis living overseas.
“New Zealanders living outside the country are some of our most talented people, and already make a big contribution to
the country’s future development,” says Sue Watson, Global Chief Executive of Kea New Zealand, which has 29,000 members
around the world.
“Every Kiwi Counts is focused on finding out more about these important citizens, and enabling them to make even stronger connections with
home,” Dr Watson says.
There is no doubt that most Kiwis overseas feel strongly about their country, she says. For example, following
February’s earthquake in Canterbury, Kea advertised more than 80 offshore fundraisers and memorial services, many
organized by Kea volunteer groups around the world.
In the wake of the earthquake, Kea also noticed a higher response rate to its newsletters and other email messages to
its global database, she says.
“Every Kiwi Counts is an opportunity to turn this passion for New Zealand into an even deeper and more constructive connection,” Dr Watson
says.
“The OECD says New Zealand is the developed country with the highest proportion of its educated population living
overseas. [Jean-Christophe Dumont (OECD) and Georges Lemaître, Counting Immigrants and Expatriates in OECD Countries: A
New
Perspective, OECD, Social, Employment and Migration Working papers, summary published 2005. This study found that among
developed countries New Zealand has the highest proportion (24%) of its skilled workforce living outside the country,
and that New Zealand is second among developed countries for expats holding tertiary degrees.] So connecting these
people with home is arguably more important to New Zealand’s society and economy than any country of our type.
Kea is asking all New Zealanders to help make sure Every Kiwi Counts in 2011. A key component is for New Zealanders living at home to contact their friends and family overseas to encourage
them to complete the online survey at www.everykiwicounts.com.
As an extra incentive, all who complete the survey or “tell a friend” about it go into a draw to win prizes from Air New
Zealand, the All Blacks and Billi Tees.
Kea is grateful to Air New Zealand (principal sponsor of the Every Kiwi Counts survey) and to Auckland Tourism, Events,
Economic Development Ltd (ATEED), the new regional economic development agency for greater Auckland (the survey’s other
major sponsor).
Every Kiwi Counts is Kea New Zealand’s second global ‘census’ of offshore New Zealanders. The 2006 survey yielded 18,000 responses from
155 countries around the world. It revealed that New Zealanders living offshore:
• are strongly connected with home, with half maintaining economic interests in New Zealand and the vast majority
keeping alive their family and social connections
• have very high incomes by New Zealand standards
• are more than twice as likely as other New Zealanders to have a tertiary education
• are evenly divided on their future plans – with only about half planning to return to New Zealand to live.
“Kiwis offshore tend to be successful and well connected. Kea New Zealand’s job is to help them be more than just
ambassadors, and to transform them into a national resource,” says Dr Watson.
The 2011 survey will focus on what kind of connections offshore New Zealanders want to have in the future – especially
those who want to be more deeply involved in New Zealand’s economy.
“We will find thousands of New Zealanders who are interested in investing in this country, helping New Zealand
businesses who are expanding offshore, or who might return to New Zealand for the right sort of job.
“As our country’s largest and most active overseas network, with a deep and highly contactable database, Kea New Zealand
is uniquely placed to follow up and help make these connections once the survey is over..”
Kea’s online survey, Every Kiwi Counts - www.everykiwicounts.com - asks questions that are similar to the official New Zealand Census, plus additional questions focused on the
perspectives and connections of New Zealanders living overseas.
Respondents and people who refer friends and family are eligible to win a range of prizes, including a return trip for
two on Air New Zealand and All Black test tickets.
The Every Kiwi Counts survey will be ‘live’ at www.everykiwicounts.com through Monday 9 May 2011.
Every Kiwi Counts had been planned to coincide with the official New Zealand Census last month, but was delayed when Statistics New
Zealand suspended the Census due to the Canterbury earthquake.
ENDS
Background - Kea New Zealand
Kea New Zealand is an independent, non-profit Incorporated Society that brings together people with a passion for New
Zealand, wherever they are in the world.
Launched at the Knowledge Wave Conference in 2001, Kea harnesses the immense potential of New Zealand’s large expatriate
community to deliver real economic and social value to New Zealand and to Kea’s members.
Founded by Stephen Tindall, founder of The Warehouse and The Tindall Foundation; Professor David Teece, Director
of the Institute of Management, Innovation and Organisation, University of California at Berkley; and Dr George Barker,
Director of the Centre for Law and Economics, Australian National University.
Headquartered in Auckland and led by Chief Executive Dr Sue Watson.
About 29,000 overseas-based Kiwis and other ‘friends of New Zealand’ are in Kea’s online database, from which
members can search for and contact each other.
With support from the Ministry of Economic Development and private-sector sponsors, Kea employs full-time
regional managers in London, New York, Shanghai and Sydney.
Kea New Zealand, with the support of New Zealand Trade and Enterprise, organises the annual World Class New
Zealand Awards, most recently held in Auckland on 6 April 2011.