NZ Herald iPad App wins acclaim at Digital Oscars

MEDIA RELEASE

14 April 2011

NZ Herald iPad App wins acclaim at Digital Oscars

The New Zealand Herald’s iPad App is one of only eight to be awarded Official Honoree status in the News – Handheld Device category, at the equivalent of the digital Oscars, the 15th Annual International Webby Awards.

The distinction places the NZ Herald iPad App in the top 13 in the world for the category which also includes the BBC, AOL, CNBC, Associated Press and Yahoo. This is the third time that NZ Herald has received Official Honoree status at the Webby Awards - firstly for nzherald.co.nz, then for the nzherald.co.nz mobile site, and now for the iPad App.

APN Online NZ General Manager, Spencer Bailey says winning the award was a significant achievement, “Our iPad App firmly established the Herald as an innovative market leader. We focused our attention on building an App which specifically plays to the strengths of the device. Being named as an Honoree is testimony to the innovation that has been developed at APN in recent years”.

The New Zealand Herald iPad App was the only local news App to be introduced on the same day the iPad was officially launched in New Zealand (22 July, 2010) and has been downloaded by over 35,000 people. The App is highly engaging with the average user viewing ten pages each time they visit.

The App has also won an award at the Asian Digital Media Awards 2010.

The Webby Awards is the leading international award honouring excellence on the Internet, and was established in 1996 during the Web's infancy.

With nearly 10,000 entries received from all 50 US states and over 60 countries, the Official Honoree distinction is awarded to the top 10% of all work entered that exhibits remarkable achievement.

Webby Awards

The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web's infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, which includes an Executive 750-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award Winners and Nominees and other Internet professionals.

ENDS

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