Lexar Media introduces the 32GB Class 10 high-speed mobile microSDHC card for mobile phones
Class 10 microSDHC Performance Kit enhances the mobile lifestyle with blazing fast transfer speeds
Key messages:
• Class 10 32GB microSDHC™ card with performance kit only one of its kind available today
• Class 10 speed rating offers fast load and transfer of mobile content
• Large capacity enables users to capture more valuable content on the move, including HD videos, photos, and
music
• Media management software and USB reader allow users to easily manage, transfer, and archive media files, as
well as sync content between a mobile phone and PC or Mac® system
Multimedia elements:
Auckland, New Zealand, 6th April, 2011 – Lexar Media, a leading global provider of memory products for digital media, today introduced the 32GB Class 10
Lexar® High-Speed Mobile microSDHC card. The 32GB Class 10 microSDHC card guarantees a minimum sustained write speed of
10MB per second and a read speed up to 20MB per second1, allowing users to quickly load files onto the card and transfer
them between mobile phone and computer, and maximise their on-the-go mobile lifestyles. The 32GB Lexar High-Speed Mobile
microSDHC card is part of a performance kit that includes a USB reader and mediamoveTM for Lexar Media sideload software
for easy and quick file management.
“We’ve seen a steady rise in the sophistication of smart and mobile phones, and usage trends show a convergence between
communication and entertainment,” said Jim Chan, product marketing manager, Lexar Media. “Today’s users rely on their
mobile devices, beyond talk and email, for capturing live moments and downloading their favorite content – whether it’s
photos, music, or HD video – and they want the flexibility to store and share them on demand. It is with this knowledge
that we’ve developed this convenient, all-in-one solution to enable users to not only capture moments and download
content, but also to move these to a computer or social media sites easily.”
Multimedia file storage, including photos, music, videos, is the primary reason people purchase memory cards for their
phones2. The 32GB Lexar High-Speed Mobile microSDHC card enables users to not only store more multimedia files, but to
also move large amounts of mobile content more quickly with its performance of Class 10. The card also includes
pre-loaded software to allow users to manage their stored images and videos, sync content with their PC or Mac, and
share them on the most popular social websites. As a division of Micron Technology, Inc., Lexar Media is backed by
Micron’s industry-leading memory technology, providing consumers with the reliability and award-winning products they
have come to expect from Lexar Media. Additionally, all Lexar product designs are tested in the Lexar Quality Labs, where they undergo extensive testing to ensure performance, quality, compatibility, and reliability with more than 800
intended digital devices. Pricing and availability
The 32GB Lexar High-Speed Mobile microSDHC card is available now at Telecom and Lexar.com for NZ$164.70
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