Charlie’s Gains Woolworths Australia
Deal expected to significantly increase sales across the Tasman
Australasian premium beverage company Charlie’s Group (NZX:CHA) products will soon be ranged in Woolworths stores across
all six states of Australia.
Charlie’s says the Woolworths sell-in rolls out from early August and spearheading the Woolworths range is Charlie’s Old
Fashioned Lemonade quencher which has in a very short time become the company’s hero product.
The company says future demand for Charlie’s Old Fashioned Quencher range means it is likely to comprise approximately
70 per cent of the total volume of Charlie’s product sold in Australia.
Charlie’s Group CEO Stefan Lepionka says the Australian beverage market is very large and hungry for innovation.
“Our ‘not from concentrate’ positioning plus our innovative, honest and fun packaging has proven its value,” he says.
“We now have a very big foot in the Aussie market and this latest deal will undoubtedly make our Australian business
bigger than New Zealand for us.”
About Charlie’s: Charlie’s Group Limited is a New Zealand owned company listed on the New Zealand Stock Exchange and
operating principally in the Australasian market. The company manufactures and markets a range of ‘not from concentrate’
and organic beverages. Principal brands are Charlie’s and Phoenix Organics. The business was established by friends
Stefan Lepionka (CEO), Marc Ellis (director) and Simon Neal (distribution manager) in 1999 and floated on the New
Zealand Stock Exchange in July 2005. Charlie’s operates in New Zealand and Australia and exports to territories in Asia,
the Pacific, the Middle East and the Indian sub-continent.
Ends