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CAANZ AXIS Awards honour creative talents

Published: Fri 1 Apr 2011 10:15 AM
EMBARGOED UNTIL 10:30PM THURSDAY, 31 March, 2011
Media Release 31 March 2011
The top award of Grand AXIS at the 2011 CAANZ AXIS awards was presented to Colenso BBDO for their work on Yellow Chocolate for Yellow Pages Ltd.
The CAANZ AXIS Awards honour the creative talents of the industry and are a celebration of the year’s most exciting and original ideas.
CAANZ President Sandy Moore said the work on show was testament to agencies’ collective ability to rise to the challenge and prove how powerful great ideas can be.
“AXIS remains the pinnacle of creativity in New Zealand. It rewards ideas that have captured the imagination of New Zealanders, ideas that have effected change, and ideas that have ultimately achieved business results for our clients.”
Creative Business of the Year was awarded to Yellow Pages Ltd.
“CAANZ’s vision is for insight and creativity to be commonly accepted by clients as integral components of their business. Vehicles like the AXIS awards play a key role in bringing that vision to life,” said Mr Moore.
Capital City Films won this year’s Production Company of the Year and the Lifetime Achievement Award was awarded to David Bell, of AXIS AdSchool fame.
The Emerging Talent award, which acknowledges those who have recently entered the industry, was presented to Kia Heinnen and Zoe Hawkins from Colenso BBDO, whose early work has begun to gain attention in the industry.
This year’s judging panel, made up of 50 local creatives and 3 international judges – Andy Fackrell, Executive Creative Director of 180 Amsterdam, Dejan Rasic, Executive Creative Director of Colman Rasic – Sydney and Bryan Rowles, Creative Director of 72andSunny – Los Angeles were all highly impressed with the quality of work submitted.
Below is a list of all AXIS Gold winners:
GOLD AWARDSAgencyEntry NameClient
GRAND AXIS
Colenso BBDO
Yellow Chocolate
Yellow Pages Ltd
Titanium AXIS
Colenso BBDO
Yellow Chocolate
Yellow Pages Ltd
Interactive AXIS
Special Group
Orcon Business Banner
ORCON
Integrated AXIS
Colenso BBDO
Yellow Chocolate
Yellow Pages Ltd
Creative Business of the Year Yellow Pages Ltd
Production Company of the Year Capital City Films
AXIS Lifetime Achievement Award David Bell, ex-AXIS AdSchool
Emerging Talent Kia Heinnen & Zoe Hawkins from Colenso BBDO
Visual Craft - on any screen
Capital City Films
Leaf Blower
Sky Television
Direction - on any screen
Capital City Films
Leaf Blower
Sky Television
Digital Craft
Special Group
Orcon Business Banner
ORCON
Digital Craft
Oktobor
Shihad Sleepeater
Shihad
Guerilla Advertising
Colenso BBDO Dog Fight TVNZ
Direct Response
Special Group
Orcon Business Banner
ORCON
Direct Response
Colenso BBDO
Yellow Chocolate
Yellow Pages Ltd
Direct Campaign
Colenso BBDO
Yellow Chocolate
Yellow Pages Ltd
Design
Clemenger BBDO
Sounds Like Us
Radio New Zealand
GOLD AWARDSAgencyEntry NameClient
Online Advertising
Special Group Orcon Business Banner ORCON
Social
Colenso BBDO
Yellow Chocolate
Yellow Pages Ltd
Digital/Interactive campaign
Colenso BBDO
Yellow Chocolate
Yellow Pages Ltd
PR/Experiential
DDB Group New Zealand
Snow Globe
Kraft Foods NZ
PR/Experiential
Colenso BBDO
Yellow Chocolate
Yellow Pages Ltd
TV Single Commercial
DDB Group New Zealand
Leaf Blower
Sky Television
CAANZ 31st AXIS Awards proudly sponsored by:
TVNZ, Fairfax Media, New Zealand Post
AdMedia & Fastline, Adstream, ANZA, APN Outdoor, Digital Post, Direct Mail Solutions,
Dow Design, EMANZ, Images & Sound, Liquid Studios, Omnigraphics, Marsden Inch Recruitment, NZ Marketing & StopPress, Stebbing Recording Centre,
The Radio Bureau and Toybox
For the complete record of results and copies of electronic images from the winning campaigns please visit the CAANZ website – www.caanz.co.nz
-Ends-

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