Hewlett-Packard South Pacific is laser market leader

Hewlett-Packard South Pacific announced as laser market leader

Latest IDC results show overall laser category growing at 33 per cent year on year

AUCKLAND, 24 March, 2011 –

Hewlett-Packard (HP) today announced it has achieved the number one position in the laser print market in South Pacific which includes Australia and New Zealand, according to the latest results provided by leading analyst firm, International Data Corporation (IDC) 1.

This is in a very positive market which saw the overall laser hardware market across Australia and New Zealand experience growth of 33 per cent year on year from 2009 to 2010, driven by growth in the small business category 2.

"HP offer small and medium businesses the most innovative laser print offering, particularly with the industry leading HP ePrint LaserJet printer range," said Richard Bailey, Vice President, Imaging and Printing Group, HP South Pacific. "HP's range addresses the needs of these customers by providing them with useful technology innovations such as HP ePrint and HP Print Apps, which is reflected by IDC results with HP ranked number one."

HP ePrint and HP Print Apps offer LaserJet users increased mobile efficiency in business

HP ePrint allows small businesses to better streamline their business processes, by offering the ability to print and share quality work in an instant, and cutting back on the time spent on administrative tasks while away from the office. Having the ability to print high-quality, fast presentations, invoices and work documents while on the road means improved productivity for their business.

HP Print Apps also offers small businesses the option to print up-to-date content from the web without a PC. Available directly on the printer's touchscreen display, businesses can access content such as:

- Yahoo!7 Daily Brief New Zealand's first daily news Print App allows direct access and print for local news and headlines, as well as Yahoo! Calendars, to share calendars in daily, weekly or monthly views.

- Google Docs for easy document scanning to the web for printing at a later time.

- Box.net to scan, share, manage and access business content online.

- Biztree for immediate access to business forms such as invoices, contracts, receipts, legal agreements and checklists.

Additional information on HP Print Apps is available at www.hp.co.nz/ePrintCentre.

HP LaserJets provide customers the tools for impactful communications

The IDC results also ranked HP in the number one position in the colour laser print market3.

"We have seen tremendous growth not only in our overall laser business, but also in the colour laser segment," said Bailey. "HP offers these businesses superior quality, affordable and fast colour laser printing for in house professional printing together with industry-leading ePrint technology for mobile access from anywhere in the world."

Innovative HP LaserJet Product Line Up

HP ePrint and HP Print Apps have extended across the latest LaserJet range, combining business customers with the industry's leading print quality and on-the-go mobility.

- HP Color LaserJet Pro CP1025nw with ePrint - the world's smallest colour laser printer4 and one of the world's most energy-efficient colour laser printers5. NZD RRP $349.

- HP Color LaserJet Pro CM1415fnw with ePrint and Print Apps- the most affordable and versatile colour HP ePrint-enabled Multifunction Printer (MFP), allows users to easily print, scan, copy and fax via a 3.5-inch colour touchscreen control panel. NZD RRP $999.

- HP LaserJet Pro CP1525nw with ePrint - best in-class quality with simple user installation and quick device set-up on this wireless, HP e-Print-enabled LaserJet printer. NZD RRP $449.

- HP LaserJet Pro M1536dnf with ePrint - an affordable and compact LaserJet duplex Multifunction Printer. NZD RRP $599.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.co.nz.

(1) IDC Worldwide Quarterly HCP Tracker Q4 2010

(2) IDC Shipment Tracker Report

(3) IDC Worldwide Quarterly HCP Tracker Q4 2010

(4) Based on personal colour printers as defined by IDC and shipping as of June 2010 as measured by volume (WXDXH) using manufacturers' specifications or as measured by operational "A4" size.

(5) Energy consumed based on competitive TEC measurement results found at energystar.gov and eu-energystar.org for single-function color laser printers as of June 2010. TEC based on mono pages in mono print speed. Individual product configuration and usage will affect power consumption.

^Requires an Internet connection to the printer. Feature works with any Internet- and email-capable device. Print times may vary. For a list of supported documents and image types, see www.hp.com/go/ePrintCenter. Some HP LaserJet products will require a firmware upgrade.

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