Harcourts LiveLead’s First $1 Million Referral Sale

23rd March 2011

Alison Mackowski, Manager of Harcourts LiveLead and Internet Customer Service Manager for Harcourts International, is ecstatic on the sale of the first $1m+ LiveLead referral.

Harcourts introduced LiveLead in 2008 to provide live and immediate response to online customers through the company’s corporate websites in Australia and New Zealand.

Offering registrants market information and personalised service, customers who register are instantly assessed by Alison and are personally provided with any necessary assistance or information they are seeking. Once the lead matures and an appraisal is agreed to, Alison again personally refers them onto a Harcourts Business Owner in their region.

Eric Hartanto, Business Owner of Harcourts Applecross in Perth, Western Australia, recently sold a waterview apartment in the luxury Azure apartment block in Mount Pleasant for $1.25m. This was Eric’s first referral from LiveLead.

“I was more than overjoyed to assist the owner of this appealing riverside apartment,” Eric said.

“The support and professionalism from Alison on this LiveLead referral was second to none and their appreciation of the marketing saw the property selling at a record price… a great result! Not only this, but three other sales have resulted from the sale of this property,” Eric continued

Alison is more than happy that one of her LiveLead clients has achieved this result.

“I love this outcome for my referred client. I’ve focused on building strong relationships with our internet customers, and it’s great to know that the service they receive from myself continues when I refer them onto a Business Owner and results in a sale,” Alison said.

“To my knowledge, Harcourts is the only major real estate company in Australia and New Zealand that offers this kind of immediate customer service to their internet customers,” Alison continued “and feedback from our customers is that this service is greatly appreciated”.

ENDS

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