Nielsen Market Intelligence Ranking Feb2011 - Real Estate

Please find attached a website ranking of the top ten channels in the Nielsen Market Intelligence Real Estate category for all visitors' unique browsers (from New Zealand and overseas) for February 2011*.

The top five in the Real Estate category for total traffic are trademe.co.nz/property, realestate.co.nz, trademe.co.nz/flatmates, open2view.com and barfoot.co.nz.

These rankings can be customised to the needs of your publications and articles. Additional information outlining data on unique visitors, page impressions, visit durations, and demographics of visitors can also be forwarded for incorporation into articles.

In regards to the Real Estate market and the ever increasing use of the online medium as a means for buying and selling properties, the Nielsen Company is now requesting subscriptions for the upcoming sixth annual Real Estate Report for the New Zealand market:

2011 Nielsen Real Estate Report
The Internet continues to grow as a medium for New Zealanders to buy and sell their homes, with current economic conditions encouraging even wider research parameters for consumers. With lots happening in the online real estate scene in New Zealand, it is time for Nielsen to roll out its sixth annual Real Estate Market Report. This report has proven successful in helping New Zealand real estate site publishers gain an insight into what buyers and sellers want out of a website, and with the ever-changing online landscape perceptions can change quickly. The Real Estate Market Report also helps marketing professionals understand their brand perception and provides a clearer understanding of how the Internet is used with other media when looking to buy and sell properties. Finally, for the first time this year the Report will include consumer use of mobile devices for researching property.

The 2011 report gathers data from real estate website users and identifies trends over the past five years, providing expert commentary and analysis, and unlocking valuable insights to help you gain a competitive advantage. The report also includes a confidential site satisfaction survey to help you understand users’ true perceptions of your website and establish their needs.

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* Nielsen Market Intelligence rankings are compiled on the basis of websites that participate in the Market Intelligence service.

ENDS

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