.
Media release
BRP, giving New Zealand customers a better deal
Price reductions, extensions to generous sales promotions, and the back-up of great after-sales support - BRP promises
even better value.
New Zealand, 17 March 2011 – BRP, the driving force behind leading powersport brands including Sea-Doo, Evinrude and
Can-Am, takes the lead in the powersports industry in light of the ongoing strength of the local currency, by making a
clear statement that it is time for Kiwis to get a better deal. BRP is investing in a multifaceted action plan that
includes broad price repositioning across its brand portfolio.
With the price repositioning programme, there has never been a better time to save big bucks on BRP's innovative
powersport products. For example, with the new price repositioning customers can now save over $3,900 on the latest
Sea-Doo RXT-X 260HP aS™. And with the 'New BRP Owner’s Grant' providing a $500 rebate on 400cc Can-Am Outlander and
Outlander MAX models, customers can save up to $2,275.
A key initiative for Gregoire Dupont, BRP's Regional General Manager, has been to bring BRP's customer focus to the same
level as the company's passionate product focus. Dupont is quick to point out that customer value means more than price
alone. “When we think of offering value to our consumers, no doubt price is a key element, but it must be accompanied
with a product that the owner loves using, and be backed-up with a quality of service that delivers a great overall
ownership experience.”
The pricing action plan also further strengthens the position of authorised BRP dealers. Consumers purchasing from their
local authorised BRP dealer not only get great value at time of purchase, but have the added security of receiving
professional after-sales service and general support from a familiar face for years to come.
As with all sophisticated powersport products, the back-up of a trustworthy after-sales support programme is crucial for
a positive ownership experience. It is for this reason that BRP has invested heavily in technical training of staff
across its authorised dealer network, and keeping this valued team up-to-date with the latest tools, diagnostic software
and access to genuine spare parts.
BRP dealers also make sure that their customers also receive relevant notifications in the event of any product upgrade
or safety recall.
Giving customers total peace of mind, BRP backs its products sold through its authorised dealer network by providing
industry leading factory warranties across its entire brand portfolio. Sea-Doo personal watercraft (PWC) have an
unbeaten 2-year extended factory warranty – double that of the industry standard – and Can-Am leads the ATV industry
with an unmatched 3-year deal while Evinrude E-TEC outboards are covered by a full 5-year warranty.
So whether customers are after a tough Can-Am ATV to lend a hand on the farm, looking to fulfil a dream road-trip with
their partner aboard a 'Can-Am Spyder Roadster', or buying a Sea-Doo or Evinrude to have fun with family and friends on
the water – now is the time for them to visit their local BRP dealer. One thing is for sure, there has been no better
time to save big dollars when buying a BRP product.
ENDS/