Scoop has an Ethical Paywall
Natural, sleep-enhancing product's story a great yawn
Natural, sleep-enhancing product's story a great yawn
By Peter Kerr for sticK
(sticK - 18 Feb. 2011 ) The almost instant sell-out of New Image Group's sleep-enhancing milk product in Taiwan late last year might at first glance be considered a bit of a fluke.
But that success with one of milk's 'good bits' had its genesis a number of years before when Guy Wills and his colleagues commercialised a research project with an investment ready framework already in their mind.
As a previous new venture/start-up creator, as well as a planned exiter (if such a word exists), Wills knew the development of any product had to tick a certain number of boxes.
"My view is that before any science R&D with commercial aspirations in mind starts, it should be linked to a strong market and commercial proposition," he says. "If the business needs funding, it is then able to attract investment."
For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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