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China's second wives, and its luxury goods culture
China's second wives, and its luxury goods culture - a couple of surprises
By Peter Kerr for sticK
(sticK - 17 Feb. 2011 ) From the perspective of 'I didn't know that', and what will I write about today, a minor re-write of a Canvas8 report.
Canvas8 has previously been given a plug by sticK, most notably for its TABS (trends, anthropology, brands, strategy) document.
It talks about China's Second Wives, which is a relatively accepted part of the culture. In essence, as long as a husband is materially looking after the first wife, and can afford a second wife (or er nai = second breast), it is OK-ish.
Under Chinese traditional culture in order for a man to 'fulfill his mandate to heaven', he needs to produce a son. Come in first wife.
The addition of an er nai, is a type of status symbol. Understated for sure, but an indication of success non-the- less.
For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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