Media Release
EMBARGOED UNTIL MIDDAY MONDAY 14 FEBRUARY
Fairfax Magazines Readership Has Kiwi Audiences Covered
The latest Nielsen National Readership and ABC Audited Circulation figures released today show leading lifestyle
publisher Fairfax Magazines continues to have New Zealand audiences covered.
All Fairfax Magazines consumer titles recorded year-on-year readership growth.
Fairfax Magazines’ best performers are NZ Life & Leisure with 28.6 per cent increase in readership and 8 per cent increase in circulation year-on-year, Boating NZ with
16.1 per cent readership growth year-on-year, NZ Fishing News with 23.1 per cent readership growth year-on-year, NZ
Lifestyle Block with 18.3 per cent readership growth year-on-year, and NZ Gardener with a year-on-year readership growth
of 12.1 per cent.
NZ Life & Leisure continues to lead growth in the lifestyle market as the fastest growing magazine in the category and is one of
the fastest growing overall. NZ Life & Leisure editor, Kate Coughlan, says; "We are delighted with this powerful readership growth and the way our readers are
promoting the magazine to their friends and family."
While food titles across the board have delivered strong readership results, Cuisine firmly remains the market leader
reaching over 400,000 readers and NZ House & Garden again leading the home and garden category with 561,000 readers.
Fairfax’s male interest titles performed well again over the year, with NZ Fishing News snaring a healthy catch of new
readers, now reaching 320,000 New Zealanders. The portfolio of men’s titles attract a large male audience across the
country, reaching 724,000 Kiwi males.**
Fairfax Magazines General Manager, Lynley Belton, is delighted with the strong results across the Fairfax portfolio of
titles and the medium in general, which goes to show magazines are well and truly supported by New Zealanders.
“The strong growth in readership and circulation demonstrate our magazines are consistently delivering content that
resonates with New Zealanders. These results are heartening for us, our loyal readers and our advertisers who can be
confident their messages continue to reach the right audiences in big numbers.”
Sources:
- Nielsen Consumer and Media Insights Jan-Dec 2010
- Nielsen National Readership Survey Jan-Dec 2009
- ** Fairfax Media men’s titles, combined average audience – NZ Autocar, NZ Fishing News, NZ Lifestyle Block, Fish & Game NZ, NZ Trucking and Boating NZ
- NZ Audit Bureau of Circulation; Total Net Circulation; Jul-Dec 2010
ENDS