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Wool to give itself the once over and create market-pull
Wool to give itself the once over and create a market-pull future
By Peter Kerr for sticK
(sticK - 7 Feb. 2011 ) It has long been an often fractured and in-fighting industry - but 'wool' has got together, pooled up some investment money and alongside government is going to look at new uses for an ancient fibre.
Not before time.
While merino's been the glamour child for NZ wool, it makes up a relatively small fraction of the total clip. We're the largest exporter of crossbred wool (26-40 microns), and we end up standing on most of it. More than 80% goes into carpets.
Following industry discussions over the past couple of years, a new wool consortium, Wool Industry Research Ltd. has been formed, a JV with combined Wool Research Organisation Inc and FoRST funding.
For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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