Auckland Airport celebrates launch of new world class stores

Published: Thu 23 Dec 2010 01:00 PM
Auckland Airport celebrates launch of new world class stores
Auckland Airport and JR/Duty Free are proud to announce the arrival of three world-class new brands to its retail portfolio - Apple, Swatch Swiss watches and MAC Cosmetics. The new stores and retail space were unveiled on the 15th of December by Mayor of Auckland, His Worship Len Brown, and Associate Minister of Transport Nathan Guy at a ceremony hosted by screen actor Temuera Morrison.
The three new stores are part of the development and rejuvenation of the departures area at Auckland Airport. The licensee in each case is JR/Duty Free, one of the two principal duty free operators at Auckland Airport.
For the first time in New Zealand, travellers will have the opportunity to buy Apple MacBook and iPads at a tax-free price.
Apple iPods, MacBooks, iPads and accessories will be available at JR/Duty Free and supported by a free-standing interactive promotional display that allows travellers to experience the gadgets before they buy.
Adrian Littlewood, General Manager Retail & Commercial at Auckland Airport says he was delighted to include Apple in the new retail development.
“The Apple range is well-suited to travellers’ needs as well as being a hugely sought after and desirable brand worldwide. We envisage great support and strong sales,” says Adrian Littlewood.
MAC Cosmetics
MAC Cosmetics, one of the hottest makeup brands in the industry, will offer consumers travelling through Auckland Airport the opportunity to purchase products from its collection of over 800 makeup and ancillary items.
MAC is a pioneer in creating professional class cosmetics and is renowned for its catwalk trends and unmistakable colours. MAC fuses backstage artistry, creative colour and professional formulas, with expert craft and dynamic looks. This brand is recognised as one of the most influential companies in the global cosmetics industry and stands at the epicentre of fashion, beauty and popular culture.
“MAC is thrilled to be able to introduce the brand in Auckland Airport and we are convinced that existing and new consumers will be drawn to our counters by the amazing collection of product on offer, expert advice from our makeup artists, and the same excitement that MAC generates backstage at fashion shows and at counters in local markets worldwide” says Cheryl Joannides, Regional Director of MAC Travel Retailing, Asia Pacific.
Auckland Airport has always wanted to offer travellers leading shopping opportunities in the luxury domestic market and MAC has always maintained a dedicated following in the premium cosmetics market.
“We are thrilled that MAC agreed so quickly to be part of the Auckland Airport family, this is a fantastic partnership,” says Adrian Littlewood, General Manager Retail & Commercial at Auckland Airport.
Iconic Swiss watch brand Swatch has arrived at Auckland Airport. The all new Swatch kiosk is stocked with a wide variety of Swatch watches and jewellery and is located in the heart of the Auckland Airport departures precinct.
Garry Stock, Chairman of JR/Duty Free added the positive response by travellers to all three outlets in the pre-opening period is clearly supportive of this initiative.
Over 18 million people spend time in the Auckland Airport terminals each year; more than the busiest malls in New Zealand. The ongoing evolution of the retail departures area, and the inclusion of these three new world-class brands, ensures that travellers will leave with a positive view of their time in New Zealand.
Located within the international departures area, the new development combines an outstanding retail experience with an expanded range of top quality retail outlets, food options and new local and international brands.

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