International support for Non-Profit Sector
Auckland’s Waipuna Hotel & Conference Centre will be abuzz in February 2011 with a topic-specific, one day only, conference being held
specifically to help non-profit industry executives, trustees and office bearers.
With both local and international speakers, Marketing byAssociation will help attendees connect with their target
audience, strategically plan and create clarity with their brand and profile, and create value for members and key
stakeholders.
Marketing byAssociation comes at a time when charities and associations need assistance to ensure they’re creating the
right messages at the right time; the conference will help attendees better connect with their audience, stem decline in
support and rejuvenate membership.
Attendees will benefit from networking opportunities and hear first hand real life experiences from their peers. The
conference provides the opportunity to connect with the speakers; it’s about sharing useful information, with an
emphasis on implementation and benefit to delegates.
Keynote speaker Nancy E. Schwartz from the United States will conduct a master class of limited numbers. While her
message is designed to appeal to chief, marketing and communication executives of incorporated societies and charitable
trusts, it will also apply to marketing managers of for-profit companies of all sizes.
Nancy Schwartz is an experienced and notable presenter. Her recent seminars in New York and Washington were
oversubscribed, which is indicative of her standing in the world's most competitive association market. Her regular
newsletter ‘Getting Attention’ has an international readership. Nancy’s visit to NZ is organised by New Zealand Association Resource Centre Trust.
Other speakers include, Sue McCarty of the Marketing Association; Graham Billings of the Franchise Association; Keith
Norris from Titirangi Golf Club and Don Oliver of United Way NZ.
The charitable and association sector contributes 2.6 percent of New Zealand’s GDP and over 250 million volunteer hours
making the sector a major part of the community and economy.
The Marketing byAssociation conference, will be held at the Waipuna Hotel & Conference Centre on Tuesday the 22nd February, 2011. Registrations are now open, and for those wanting to take
advantage of the early bird rate, registrations close on 24 December.
ENDS