Kiwi survey spurs launch of unique online gift service

Published: Tue 7 Dec 2010 09:29 AM
Kiwi survey spurs launch of unique online gift inspiration service
Kiwis are having a hard time coming up with gift ideas according to a new national survey, and a unique new online gift inspiration service is launching just in time to help for Christmas.
The comprehensive survey was carried out earlier this year by the team behind new web innovation, Not Socks Gifts – a free online service providing Kiwis with access to hundreds of handpicked, fresh and thoughtful gift ideas across a wide range of selected NZ online retailers.
Results from the survey, which set out to investigate Kiwi gift preferences, reveal the following key findings:
• Almost two-thirds (62 per cent) say they find coming up with gift ideas sometimes difficult, often difficult or difficult. Many put this down to not knowing where to find great gifts, or not being able to get their hands on them when they’re most needed.
• “Socks” are ranked by overall respondents as top of the list of worst gifts they’ve ever received. Hankies come in as second worst gift, closely followed by work / house-related items as third worst.
• While, out of 16 qualities, “thoughtful” is ranked overall (by both genders) as being the most important quality in a gift, males rank “practical / useful” as the second most important, while females rank “meaningful” as second most important. Both males and females rank “unique” as third most important. Interestingly, however, “expensive” is ranked overall as least important.
Founder of Not Socks Gifts, Jude Burnside, says that: “Despite the thousands of online retailers out there with lots of great gifts to choose from, our survey results show that many of us are still finding it hard to find appropriate gifts. And this is supported by the vast number of unwanted gifts appearing on Trade Me each Boxing Day.
“Whether this is down to a lack of time due to demanding lifestyles, or a lack of inspiration, Not Socks Gifts can help. We’ve pulled into one place some of the best gift ideas New Zealand has to offer.”
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The survey also gives insight into Kiwi psychology when it comes to receiving gifts. It highlights that people prefer thoughtful gifts that reflect how much the giver knows and values them, so standard gifts – like socks and hankies – often don’t hit the mark.
“The fact that ‘expensive’ doesn’t even rate is very telling,” Burnside points out, “It shows, with Kiwis, perhaps it really is the thought that counts over everything else. And this is where we come in – all the gift ideas on Not Socks are painstakingly researched, handpicked, sorted, profiled and regularly updated by our gift guru team”.
The timely launch of the free online service means Kiwis can have fresh gift inspiration in time for Christmas. And the special search and filter service on the site allows gift seekers to tailor their gifts to any recipient or occasion. This enables people to find the perfect gift for loved ones quickly and easily.
Not Socks Gifts ideas, advice and tips are impartial, as they don’t sell or hold any of the gifts profiled on the website. This means people get unlimited access to a wholly independent reference point, memory jogger and informant of all that’s new and wonderful in gifts and online stores.
Burnside adds: “Simply, we’re here to help Kiwis inject a bit of fun and enjoyment back into their gift giving”.
Anyone seeking fresh, thoughtful gift inspiration for Christmas, or for any other gift giving occasion, can visit:
* All results are expressed as a percentage of responses received.

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