Xbox 360 surpasses 2.5 million Kinect sensors sold

Media alert
30 November, 2010
Xbox 360 surpasses 2.5 million Kinect sensors sold

Microsoft Corp. today announced it has sold more than 2.5 million Kinect sensors to consumers worldwide since it launched less than four weeks ago. More than one million units were sold during the US three-day Black Friday weekend.

“We are extremely excited to see how consumers have responded to Kinect in New Zealand and around the world. It is truly revolutionary entertainment that creates a magical experience for the whole family,” says David McLean, General Manager of Xbox, Microsoft Australia and New Zealand.

“Kinect will be one of the biggest gifts for Christmas this year, and is to date one of the most significant consumer electronic product launches in history. We’re currently on track to reach our forecast of five million units sold to consumers by the end of the year.”

Kinect is now available at more than 60,000 retailers in 38 countries. It is the only controller-free games and entertainment system available that lets you control games and movies, with gestures and movement. Retailers, reviewers and analysts are calling it a must-have gift this Christmas.

More information on Xbox 360 and Kinect for Xbox 360 is available at http://www.xbox.com/Kinect, or http://www.facebook.com/xbox.

-Ends-
About Xbox 360
Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to some of the best and broadest games as well as an on-demand library of standard- and high-definition movies and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with a network of 25 million Xbox LIVE members to create an entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com

Kinect for Xbox 360 is controller free, allowing you to use your body to play your favourite games and entertainment. More information: visit www.xbox.com/kinect
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Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://wwwmicrosoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed.

For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.

Follow Kinect on Facebook as it tours the world, transforming how people experience games and entertainment. Visit http://www.facebook.com/xbox for more info.

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