Whitcoulls And Borders Link with Salvation Army to Spread Christmas Cheer
This festive season, Whitcoulls and Borders are joining forces with the Salvation Army to help spread some Christmas
cheer to struggling Kiwi families. For the first time, the two premier book stores are linking with the charity to
encourage customers to buy a little extra Kiwi something to give to those in need.
From now until Christmas, Whitcoulls and Borders will have specially marked boxes under their in-store trees and are
asking customers to buy an additional book or gift to place it under the tree.
“People have the chance this Christmas to be a special Secret Santa and give a child or family some much-needed joy,”
said Whitcoulls’ Marketing Manager Catherine Collins.
“Christmas should be about the gift of giving, not receiving, and even a small gift can make a huge difference to a
child on Christmas morning.”
She said many families were still suffering the effects of the economic downturn and were under a great deal of
emotional and financial strain in the weeks leading up to Christmas.
“For them, the summer holidays are more about putting food on the table than about buying luxuries so this initiative
with the Salvation Army is about taking Christmas back to its true meaning,” says Collins.
As well as an extensive range of books, Whitcoulls and Borders have a wide selection of gifts available for all ages.
“Whether it’s the latest book on New Zealand netball, a Crusaders’ calendar or a special treat for a Kiwi kid, we’ve got
gift-giving covered,” says Collins.
The Salvation Army would like the gifts left unwrapped so they can match them up to appropriate ages. People have until
Christmas Eve to contribute to the appeal, after which the Salvation Army will deliver them to deserving families
throughout New Zealand.
ENDS