INDEPENDENT NEWS

Leading direct marketer joins Loyalty New Zealand

Published: Thu 25 Nov 2010 12:54 PM
Loyalty New Zealand, the operator of Fly Buys, has appointed Carolyn Mettrick to the role of Key Account Manager – Grocery, filling the final Key Account Manager position in its Customer Engagement team.
Chief Executive Officer Lance Walker says he is thrilled to have Carolyn join the company. “It’s testament to the great working environment and culture that we have built up at Loyalty New Zealand that Carolyn has returned to a role here after a few years working elsewhere. Carolyn brings business development and product development experience from CIGNA Life Insurance with her, along with extensive experience in strategy and direct marketing.” Profile of the new starter:
Carolyn Mettrick, Key Account Manager Grocery A Wellingtonian and passionate about marketing, Carolyn says it’s a fortuitous twist of fate that has brought her back to Loyalty New Zealand. She had a role with the company as Business Development Manager, 2003-2007. This time around she’s looking after the Foodstuffs account and will be working with some of the most well known brands in the Fly Buys Programme including New World, Liquorland and Henry’s. “This role appeals to me as it’s an opportunity to return to my passion; direct marketing. I’ll be working on our strategy for the fast paced grocery sector, which is a challenge I’m really looking forward too,” Carolyn says.
During her career she’s also been employed by Royal Sun Alliance Life Insurance. Carolyn reports to Chris Lamers, Head of Customer Engagement. Other recent starters at Loyalty New Zealand are Adele Pieterse, Senior HR & Payroll Advisor and Amy Wall, Office Administrator and PA to Lance Walker.
ENDS

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