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Kiwi agribusinesses could foot trip over 'sustainability'
Kiwi agribusinesses better be careful not to foot trip over ‘sustainability’ – KPMG report
By Peter Kerr for sticK
(sticK - 22 Nov. 2010 ) The whole, often fraught, often confused, issue of ‘sustainability’ in agriculture has the potential to foot trip New Zealand if we’re not careful.
A recent KPMG agribusiness green paper makes the point that a wide range of sustainable perspectives gives rise to an obvious question – Who is defining what constitutes a sustainable business model?
This well-written, thoughtful report highlights the danger of our country being accused of ‘greenwash’, where our clean, green image is nothing more than words and puffery, with very little to actually support the 100% Pure label.
Substantive action to support our image must be taken to leverage NZ’s global brand the report says. That said, quite what the global brand actually is, is debatable.
For sticK – science, technology, innovation &
commercialisation KNOWLEDGE - is a new Wellington based
news service concentrating on following the money from ideas
to income. Contact editor Peter Kerr at peter.kerr055 @
gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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