‘Sustainable revolution’ could leave kiwi agribusiness behind – KPMG report
(sticK - Nov. 18 2010 )
Wake up New Zealand agribusiness, real changes in societal thinking in Europe, North America and Asia is clearly showing
that the ordinary consumer really wants to eat sustainably produced food.
Many sustainability requirements, often different and often driven from a retailer’s perceived marketing advantage, may
seem outlandish to us, but it is clear the next industrial revolution is coming to the world – the sustainable
revolution.
A recent KPMG agribusiness green paper says it is unlikely that there will be anything more than a base commodity market
available for a product if we fail to take our customer’s concerns seriously.
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