Supermarket Shoppers to Find Whole New Look

New Zealand Supermarket Shoppers to Find Whole New Look in Their Stores

After conducting a thorough review of their in-store media programme, Progressive Enterprises has appointed Hypermedia New Zealand Limited as their exclusive in-store media partner effective immediately.

With, in excess of 2.5 million shoppers walking through Countdown, Foodtown and Woolworths supermarkets each and every week, Progressive provide a media landscape to rival television, magazines, press, radio and online audiences.

Shopper marketing is on the rise around the world and Hypermedia now brings to NZ the ability to give brands multiple shopper touchpoints, all designed to drive sales at the point of purchase. With large brand advertising displays in-store, New Zealand shoppers have never encountered anything like this before.

Hypermedia’s new-look in-store media began to roll out over the last week and soon will be seen through 159 Progressive stores across the country, reaching more than 2.5 million shoppers every week.

Along with in-store media at Progressive, and a soon to be released television property, Hypermedia has also purchased the New Zealand assets of a large Australian owned in-store demonstration business.

Hypermedia’s new demonstration business has more than 120 casual and fulltime staff nationwide providing what marketers call “In-store Activation” by encouraging shoppers to taste, smell, feel and experience a product before they buy it.

“It’s the perfect extension to our core offer,” says the Managing Director of Hypermedia, Pauline Hanton. “By adding this operation and its demonstration teams to Hypermedia, we’ll be able to provide real interaction between our advertising in the stores and the opportunity to experience the products. This is really what shoppers are looking for.”

“We’re using the phrase ‘from the couch to the checkout’ to demonstrate the brand awareness through to activation in-store our portfolio offers” say Hanton. “The strength of this is second to none and one that marketers will see a real ROI from.”

“Research shows two thirds of shoppers make a purchase decision only when they are in the store. A third of shoppers actually wait until they are there before they choose a brand. These statistics are some of many as to why Hypermedia’s integrated approach focusing on compelling television, innovative in-store media and creating positive brand experience through sampling in-store makes our proposition so powerful.

ENDS

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