Yellow Pages Group signs for ERP advertising

New Zealand Yellow Pages Group® signs for 500 seat, enterprise-wide, ERP advertising system from Miles 33
September 2010, Melbourne, Australia – The Yellow Pages Group® (Yellow®), New Zealand's largest provider of media agnostic, directory style advertising, has signed for the delivery of an ERP advertising and reporting solution from Miles 33.

The tightly integrated suite of modules is to be rolled out across Yellow® in New Zealand.

The system will serve more than 500 staff and will provide Yellow® with the functionality necessary to manage and deliver its customers’ advertising to various forms of digital and print media.

“Yellow® started a long search for the right technology platforms, driven by a business need to build new media channels using Internet and Mobile devices”, says Ken Anderson, Director for Miles 33 in the Asia Pacific region.

“Yellow® has a well thought out strategy for revenue growth through the provision of new products and services in a media agnostic way. Ultimately, the Miles 33 solution was selected as their partner because the company could demonstrate capability to meet their requirements using production proven software solutions.”

Bruce Cotterill, Chief Executive Officer for Yellow®, explains that there were several reasons that Miles stood out from other suppliers.

“One significant factor in our choice for Miles was their customer centric model. A second key factor was the high level of support provided to their customers, identified during our reference checks. Finally, Yellow® has the responsibility to deliver the best ROI possible to its shareholders and the Miles solution supports us in achieving this mandate.”

The system will support: Customer acquisition and content management - including the handling of various inbound data for the purpose of identifying sales opportunity, campaign planning, contract to sales distribution and the various disciplines of customer, product and services management.

Production and ad tracking - Productivity tools for the creative process of building print and interactive ads for all of Yellow®’s digital and print products.

Yellow, White and niche print pagination - to streamline the production of the millions of directories currently produced annually by Yellow®.

Online customer self service - which will extend to trade advertisers and agencies allowing them to manage their own accounts and ad placements. Billing and A/R - including the credit management for the purpose of risk management at the front end activity of sales.

Business Intelligence Reporting - tools that enable Yellow® to monitor revenues, compare against targets and identify new areas of opportunity.

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