Strong Wool Trendsetter Book to Be Launched in UK

1 November 2010

Strong Wool Trendsetter Book to Be Launched in United Kingdom

The collective work of 13 of the world’s leading architects with ideas on ways New Zealand strong wool can be used in hotels and commercial buildings, will be published in a book to be launched in the United Kingdom this month.

Earlier this year the architects, International Wool Textile executives and a leading European publisher with 40,000 subscribers worldwide, were hosted in New Zealand and challenged to come up with a hotel design using wool in every conceivable way, the president of the New Zealand Wool Brokers Association Ms Philippa Wright said.

“The event, hosted by the National Council of NZ Wool Interests, was aimed at renewing interest and understanding by architects in using wool in both domestic and commercial buildings and spelling out the benefits of using wool rather than synthetic fibres, especially its luxury, health and safety attributes and fire resistance, which is a major theme of the book,” Ms Wright said

“These architects are amongst the most influential in the world and changing the way they specify the finishes, particularly in large buildings such as hotels and office blocks is important. The rest of the architectural profession takes note of what these people do and the flow-on effect to other architects is expected to be both real and significant. That can only benefit New Zealand as the major producer of interior textile wool.”

Ms Wright who was recently re-elected chairman of the New Zealand Woolbrokers Association said her members had reaffirmed their 100 percent commitment and funding for the highly successful architects campaign and the Prince Charles Campaign for Wool that was launched in Britain recently.

Members of our association, which includes Elders Primary Wools, Kells Wools, Masurel Direct and Country Wool Auctions (Fred Tate Wools and Philippa Wright Ltd) and around 30 percent market share, have been paying a quarter of a cent to the National Council of Wool Interests as the New Zealand’s contribution to the International Wool Textile Organisation campaigns, she said.

ENDS

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