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Stroke aid, more value to food, stories persuade
Stroke aid, more value to food, stories persuade
By Peter Kerr for sticK
(sticK - Nov. 1 2010 ) A new ‘Able-X’ air mouse and handlebar, linked to a computer game, is offering stroke and brain injury survivors a rehabilitation tool they can use by themselves, that is proven to speed their recovery. Lower Hutt’s Im-Able, along with Industrial Research commercialised the technology for a rehabilitation market that worldwide is estimated at $150m annually. It is estimated that whatever it cost to research and develop the product, it will take 5-6 times more to sell the product overseas. The full story is here:
New Zealand only has about 14% of our total food and beverage exports in the high-value, processed foods section according to new government-commissioned research in a report, ‘Moving to the centre: the future of the New Zealand Food Industry’. This is compared to Denmark, where processed edibles make up about 30% of its total food and beverage exports, while Ireland’s figure is almost 40%.Conceptually, if New Zealand’s export mix to Australia was reflected in global food exports, the country’s food export mix would be more value added and profitable. The full story is here:
The best way to make a presentation to a client is to tell a story. Sean D’Souza says persuasion through stories is the most effective compared to other methods. The full story is here:
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For sticK – science, technology, innovation &
commercialisation KNOWLEDGE - is a new Wellington based
news service concentrating on following the money from ideas
to income. Contact editor Peter Kerr at peter.kerr055 @
gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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