Golden Opportunity for NZ Horticulture

Rowing World Championships Golden Opportunity for NZ Horticulture
 

 The country’s leading fresh produce company, Turners and Growers says major sporting events like the World Rowing Championships are more than just a chance for New Zealand to win gold on the water, they’re a golden opportunity to win new global customers for New Zealand’s fresh produce.
 
Turners and Growers is a major sponsor of the World Rowing Championships that will see over 800 athletes from more than 50 countries and thousands of spectators at Lake Karapiro over the next week.
 
One of the major logistical challenges for an event of this scale is catering for both athletes and visitors and Managing Director, Jeff Wesley says they will be eating New Zealand’s best fruit and vegetables as part of the company’s deal as the exclusive supplier of fresh produce to the Rowing World Championships.
 
“The future we’re building for New Zealand horticultural products is to be suppliers of choice to the top end of the international markets.  That means selling our fruit and vegetables as the fuel for healthy lifestyles and building relationships with elite sports and events give us an excellent platform connect with global consumers.
 
“For World Rowing Championship organizers the highest quality food was vital for both athletes and visitors.  We see this as an excellent opportunity to showcase local produce by ‘fuelling’ the World Rowing Championships.”
 
The company already has significant sponsorship relationships with elite sporting events like the Taupo Ironman and the Auckland Wellington and Christchurch Marathons, but Jeff Wesley says the World Rowing Championships event supply deal is on a scale never undertaken before by the company with a significant amount of fresh produce being supplied to event caterers.
 
Turners and Growers is also using the event to highlight the nutritional properties of New Zealand grown Jazz Apples, Sunfirst Lemon, Limes, oranges, Tangelo’s and grapefruit from Kerikeri and Beekist Tomatoes from Pukekohe along with New Zealand’s favourite Bonita Bananas.
 
“Our consumers here and around the world want to know the origin of their food, how its grown and the benefits it has for them.  We’ve got a large presence at the event itself where visitors can taste our fresh fruit and hear its story.  We’re focusing on the specific nutritional benefits of each product for athletes and healthy lifestyles.”
 
“We’re also partnering with local Cambridge Artisan Bread and Pastry company, Zingara who are featuring our fresh New Zealand strawberries in a range of products like fruit tarts and meringues with berries.”
 
The partnership with Zingara is part of what we’re doing here and internationally working with chefs, restaurants and companies creating delicious food with top quality New Zealand fresh ingredients.
 
The World Rowing Championships run from October 30 to November 7 2010.
 
Nutritional information on Turners & Growers products featured at the World Rowing Championships will play on the big screen at the event.  The clip is featured on Youtube: 
http://www.youtube.com/watch?v=jOQd8U--Hag      ENDS

© Scoop Media